Find a local office
Future of Homecare Cleaning Products Europe 2025
After the success of the 2024 edition, which provided a much-needed boost to the landscape of the homecare cleaning products industry, ACI is proud to announce The Future of Homecare Cleaning Products Europe 2025.
Sustainability will continue to be a critical theme. With an increasing emphasis on eco-friendly and socially responsible practices, the event will feature discussions on sustainable sourcing, green packaging, and biodegradable cleaning agents. Industry leaders including Unilever, Sasol, Exxonmobil and Cepsa shared their insights on how to reduce the environmental footprint of homecare cleaning products while meeting consumer expectations.
The Future of Homecare Cleaning Products Europe 2025 will illustrate a comprehensive view of consumer trends and demands in the homecare sector. Attendees will come away with valuable insights into the changing dynamics of consumer behaviour and how to adapt their product offerings accordingly.
We are delighted to build on this and continue with the next edition in 2025 and accelerate the future of home cleaning products and inspire a new era of cleaner, greener, and more efficient solutions.
- Details
- Key Topics
- Agenda Committee
- Confirmed Speakers
- Who Will Attend?
- Sponsors
- Agenda
- Maximising Face-To-Face Networking
- Market trends driving demand: sustainability, health concerns, and convenience
- Managing cost challenges and enhancing supply chain resilience for homecare products
- Navigating European regulations (REACH, CLP, EUDR) for product sustainability
- Innovations in bio-surfactants, enzymes, and green chemistry for eco-friendly formulations
- Educating consumers on sustainable cleaning practices
- Developing eco-friendly formulations that balance performance and sustainability
- Sourcing eco-friendly raw materials and ensuring supply chain transparency
- The role of certifications and testing in validating product sustainability claims
- Building consumer trust through transparent and effective product claims
- Overcoming barriers in homecare product development while meeting sustainability goals
- Strategic pathways to enhance sustainability across the supply chain and reduce waste
Francois Simal, Product Principal, ExxonMobil
Carmen Lerga, Innovation Lead, INEOS Hygienics
Christoph Groß-Heitfeld, R&D Manager – Fabric/Homecare and I&I – Sasol
Max Chabert, Global Marketing Manager – Home & Hygiene, Solvay
Andre Chieffi, Senior Manager – Surface Science Platform, Reckitt
Virginia Sanchez Gonzales, Senior Marketing Manager of Surfactants – Homecare, Cepsa
David Popplewell, R&D Director, Jiahua Chemicals
Conference Chair: Panos Kotsakis, Group R&D Director, Sarantis
Francois Simal, Product Principal, ExxonMobil
Andre Chieffi, Senior Manager – Surface Science Platform, Reckitt
Virginia Sanchez Gonzales, Senior Marketing Manager of Surfactants – Homecare, Cepsa Quimica
Carmen Lerga, Innovation Lead, INEOS
Christoph Gross-Heitfeld, Manager R&D Fabric/Home Care and I&I, Sasol
Jean Paul Janssens, Co-Founder & Advisor, Frames Formulation Intelligence
Consultant, Matt Wood HI&I Technical Ltd
Franco Doro, Technical Marketing Manager, Isobionics (A Brand of BASF)
Anna Zhenova, CEO, Green Rose Chemistry
- Detergent Manufacturers
- Household Cleaning Suppliers
- Surfactant and Raw Material Suppliers
- Sustainable Packaging Producers
- Laundry Product Manufacturers
- Financial Stakeholders and Investors
- Service Providers
- Government Officials and Regulators
- Academics and Researchers
- Environmental Organisations
Borregaard specializes in sustainable, bio-based high-performance ingredients for cleaners and personal care products. Our innovative solutions address common formulation challenges in liquid- and powder-based homecare, professional cleaning detergents, and personal care products, including rheology modification, dispersions, binding, and emulsions. Committed to continuous development, we offer products that replace synthetic additives with bio-based alternatives, maintaining high performance. Discover how our ingredients can enhance your formulations while supporting environmental responsibility.
Lignobrite is our premium line of lignin-based products, designed to enhance the performance and sustainability of your cleaning formulations. Lignobrite is a powerful dispersant that boosts cleaning performance and prevents films, scales, and deposits, making it an ideal choice for eco-friendly cleaning solutions.
Exilva is our flagship microfibrillated cellulose product, with multifunctional benefits in homecare and personal care applications. Exilva provides superior stabilization, thickening, spraying and film-forming properties, ensuring high-performance results while reducing the need for synthetic additives. Its bio-based nature supports your commitment to sustainability and environmental responsibility.
www.borregaard.com/markets/cleaners
Nouryon is a global specialty chemicals leader. We produce essential solutions that our customers use to manufacture everyday products needed for attractive and high-growth end-markets. Nouryon believes that our essential solutions, as well as our actions as a Company, can contribute to a more sustainable future. We are dedicated to reducing our own environmental impact and to partnering to develop new innovative, sustainable solutions for our end-markets that answer societal needs. Markets worldwide rely on our essential chemistry in the manufacture of everyday products such as paper, plastics, building materials, food, pharmaceuticals, and personal care items. Our unique product portfolio includes cellulosics, chelating agents, organic peroxides, bleaching chemicals, expandable microspheres, and surfactants. Our attention to societal trends, and our ability to translate these into business opportunities, alongside our dedication to customers, have earned us a place among the leading companies in our industry in terms of safety, sustainability, and innovation. We forge and foster long-term customer partnerships and operate in more than 80 countries around the world. Our portfolio of industry-leading brands comprises Nouryon’s solutions that play an essential role in the daily lives of people across the world.
Evonik offers a diverse portfolio of ingredients, technologies and services that enhance the functionality and sustainability of formulations for the cleaning industry. As a sustainable specialties partner to companies working on home care, industrial and institutional cleaning and transportation cleaning applications, Evonik places sustainability at the center of all operations, from sourcing and production to M&A decisions. Our unique technological platforms—organics, silicones, biotechnology, and actives—drive innovation and provide significant benefits to customers. By leveraging collaborative expertise in chemistry, biology, and technology, Evonik can respond rapidly to market needs, and shape the evolution of the cleaning industry.
Global Expertise, Personal Touch
Eurofins Consumer Product Testing is a leading global network of testing laboratories in Europe including the UK, US, Asia and Australia.
Eurofins Consumer Product Testing UK provides a one stop solution for formulators, manufacturers, retailers and brands. We work with leading companies offering a range and mix of testing services to meet their exact needs.
Eurofins Consumer Product Testing UK will support the development and delivery of compliant and safe products. Product claims are substantiated with a range of quality testing solutions.
Our detergent and biocide service and testing portfolio includes:
- Product performance tests to deliver benchmarking and support claims
- Analytical testing including confirming product specifications and certificates of analysis
- Clinical skin compatibility tests under Dermatological control including patch & HRIPT to support claims such as Hypoallergenic and Suitable for Sensitive Skin
- Biodegradability testing including OECD standards with or without GLP and wider Ecotoxicity studies
- Microbiology & Stability studies including Challenge Testing
- Biocidal activity including both bacteria and virus efficacy
- REACH/CLP testing
- Consultancy services
- Factory audits
We can perform testing on a range of products such as laundry detergents, dishwasher detergents, multipurpose cleaners, toilet cleaners and more.
For more information, please contact [email protected] or call the team on 0161 868 7600.
ACI has put together a range of packages to suit your requirements. These range from branding options, to full scale partner solutions and can be tailored to meet your objectives and budgets.
If you are launching a new product or service and wish to gain visibility and brand recognition within your industry, contact us today!
For commercial opportunities, please contact:
Venkat Paramasivam
Tel: +44 20 3141 0620
Email: [email protected]
Agenda Download
If you would like a copy of the brochure for this conference please complete the form below and click 'submit'.
At the event we strive not only to bring you to the same location at the same time as your customers/suppliers/peers, we strive to ensure you meet face-to-face with each and every one of your target contacts and to provide you with the time you need to have multiple unhurried conversations with them and build a lasting business relationship:
• A pre-event informal introduction the evening before the conference
• A minimum of five hours’ networking built into the two day conference agenda
• A networking grid which enables you to make your target contacts aware you are looking for them
• The option to join either social drinks or dinner during the evening of Day One
• ACI’s on-site team will assist you in locating your hard-to-find target contacts & make face-to-face introductions
Of course, if there is anybody you are unable to meet over the two days, ACI’s event team will do their best to initiate contact after the event.
