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Digital Marketing in Healthcare

Date: 11th October 2017 - 12th October 2017 Location: London - UK

ACI’s Digital Marketing in Healthcare 2017 shall be taking place in London, UK on the 11th &12th October  and will look at the opportunities and challenges faced by Pharmaceutical & Healthcare organisations looking to respond to competition, the changing needs of their customers and the best approaches for creating value and ROI in an evolving market.

This year our theme is Enabling Organisational Change & Internal Collaboration by remaining agile in evolving markets for improved business efficiency, partnerships and patient experiences. We shall also explore the workforce structure to prepare your future salesforce including inspiring best practices in optimising procurement & supply chain efficiency and innovating to support customers and reduce costs.

This event has been is designed for innovative marketing, sales and medical education staff who want to optimise their communication mix and enhance customer-centricity through the selective adoption of digital.

 

If you would like to be considered as a speaker for the event with a 30-45 minute presentation, please submit an abstract for consideration to:

Mikhail Kryukov

Tel: +44 (0)20 3141 0649

Email: mkryukov@acieu.net  

Details

Start:
11th October 2017
End:
12th October 2017
Event Category:

Contact

Name:
Timothy Rowley-Evans – Delegate Sales
Phone:
+44 20 3141 0614
Email:
Name:
Adam Kowalewski – Marketing, Sales & Media Partnerships
Phone:
+48 (0) 616 46 7047
Email:
Name:
Hubert Sosnowski – Sponsorship, Exhibition
Phone:
+48 (0) 61 646 7059
Email:
Website:
www.acieu.net
Name:
Mikhail Kryukov – Content
Phone:
+44 (0) 20 3141 0649
Email:
Name:
Jayme Burns – Logistics
Phone:
+44 (0) 203 141 0640
Email:

Venue

Novotel Paddington
3 Kingdom St
London, W2 6BD United Kingdom
+ Google Map
Phone:
+44 020 7660 0679
Website:
http://www.novotel.com/gb

Evolving Pharmaceutical Marketing Strategies – Examining the factors driving change, including disruptive innovation, top trends in digital pharma & health IT updates.  Addressing transparency, drug pricing and accessibility

The Digital Marketing Team – Staff outlook and structure, and best practices in clinical & operational management

Digital Marketing Budgets –  Investigating the diversification of revenue streams and where to prioritise investment

Developing Operational Excellence Strategies –  Key factors for the success of an operational excellence strategy

Patient Engagement & Education: Successful Strategies  Understanding the patient experience to deliver meaningful digital solutions

Preparing for Digital Drug Launches & the Role of Artificial intelligence –  examining digital strategies and technologies to transform drug development and marketing/launch strategies for both OTC and prescription drugs, including target marketing, programmatic and increasing self medicating awareness 

Real-time Health Systems & Harnessing Big Data-  Engage on-demand decision support for your
healthcare organization

 

 

 

  • Identify what makes an exceptional multi channel marketing campaign
  • Prepare for change to make sure your brand teams are ready to produce multichannel as standard
  • Discover the latest digital technologies and supporting processes
  • Overcome key risks in health IT
  • Refocus efforts on achieving true patient engagement and recurring revenue
  • Be inspired by some of the leading consumer focused marketing success studies
  • Debate and learn where viable opportunities are to add value and ROI

David Blair, Head of Health, Google 

Serli Cubucku, Digital & Multichannel Marketing, Sanofi

Tinkara Pavlovcic Kapitanovic, Associate Director Digital Marketing, Bristol Myers Squibb

Selim Sariyerli, Global CRM & Digital Customer Analysis Manager, Ferring Pharmaceuticals

Patrice Gaillard, Digital Marketing Manager, Bayer Consumer Health

Hassan Chaudhury, Chief Commercial Officer & Co-Founder, Health IQ

Tom Macfarlane, Director,  Accenture

Sneh Khemka, President – international population health, Aetna International

Jacques Bonte, Health & Wellness Director, Allianz Global Assistance 

Andrew Fried, Life Sciences Lead, Europe, IBM Watson 

Nigel Illingworth, Director, Global Analytics Leadership 

 

 

If you would like to be considered as a speaker for the event with a 30-45 minute presentation, please submit an abstract for consideration to:

Mikhail Kryukov

Tel: +44 (0)20 3141 0649

Email: mkryukov@acieu.net

ACI’s Digital Marketing in Healthcare 2017 provides the perfect opportunity for you to meet with leading executives and experts from healthcare/pharmaceutical marketing.

  • Senior pharma/healthcare marketing executives
  • Health IT professionals
  • Multi-channel management
  • E health & Mhealth executives
  • Regulatory bodies & Governmental representatives
  • Digital strategy executives
  • Heads of clinical operations

We shall also hear from market leaders in smart digital tools that help pharmaceutical companies that optimise launch readiness and market access.  enhance visibility and transparency, streamlining processes, utilise business intelligence better, and drive communication and collaboration across brands, management layers, business functions and international countries. 

 


Ashfield Digital & Creative

Ashfield Digital & Creative is an 80+ strong team that sits within Ashfield Healthcare Communications, delivering multichannel marketing, digital and technical solutions, creative and brand campaigns and strategic content engagement consultancy. Innovation thrives in the creative environment the team has developed in our UK and US offices.

Our team is our asset, the people who create the strategies, the user experiences and the branding and creativity. They are an eclectic team, made up of ambitious, proud and fiercely competitive people. There is one thing we all have in common and that’s our desire to create things that connect. Because if we don’t, we fail.

http://ashfielddigitalandcreative.com/

 




One Vision Health is a strategic digital marketing and creative agency based in London.We specialise in mobile applications and online marketing and video campaigns for the healthcare sector. Over the years we have developed a unique set of digital marketing and communication tools that allow us to deliver data driven marketing campaigns that achieve the highest possible return on investment. We focus our digital marketing campaigns on rich media and educational video content as we know this is the most successful way to increase traffic and drive referrals for our healthcare clients. We work with doctors, dentists, hospitals, clinics, pharmaceutical, cosmetic and medical product companies. We also provide strategic marketing services including strategy development, mobile UI/brand guideline development, User Experience testing and search marketing programmes.

www.onevisionhealth.co.uk

 


 

AplusA in an International Healthcare Market Research company with offices in Europe, the States and Asia.

In particular, we are leaders in digital design optimisation via: customer experience, usability studies and research into online behaviours of Doctors and Patients.

We specialise in real world data including patient journey/treatment pathway and patient charts/records.

In particular we are statistics experts, making sense of ‘big data’ and working with Pharmacy Groups, innovators in reaching patients, patient interactions/interventions and online pharmacy/online shopping and doctors online.


PulsePoint, a global programmatic advertising platform, fuses the science of programmatic targeting, distribution and optimization with the art of brand engagement. The PulsePoint platform is powered by terabytes of impression-level data, allowing brands to efficiently engage the right audiences at scale while helping publishers increase yield through actionable insights. Investors in the company include Draper Fisher Jurvetson (DFJ), Gotham Ventures, New Atlantic Ventures (NAV), Investor Growth Capital, Updata Partners and VantagePoint Capital Partners.

http://www.pulsepoint.com/

 


 

ACI has put together a range of packages to suit your requirements. These range from branding options, to full scale partner solutions and can be tailored to meet your objectives and budgets.

If you are launching a new product or service and wish to gain visibility and brand recognition within your industry, contact us today!

For commercial opportunities, please contact:

Alex Chrikishvili

Tel: + 48 61 646 9780

Email: alex@acieu.net

Agenda Download

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Print
Pharmaphorum media is the premier digital publisher of thought leadership relating to the pharmaceutical industry. The news, opinions and insights published every day help industry executives better understand the broader healthcare landscape within which they operate, including regular contributions from their peers, innovative service providers, physicians, payers / policy makers, patient organisations and patients. Core channels include pharmaphorum.com, digital journal Deep Dive and a highly engaged social media audience through multiple platforms.

http://www.pharmaphorum.com/


Salutem
Digital Salutem are digital health experts who help innovative companies compete and excel within the growing health technology industry. Their mission is to make a strong impact on people’s lives through digital health and offer strategic connections leveraging over 6000 influencing contacts in over 10 European countries through membership organisations, and international ecosystems. They are experts in Wearable Technologies, Digital Health , IoT and Big Data.

http://www.digitalsalutem.com/


PharmaVoice
PharmaVOICE
magazine is a life-sciences publication delivered in print and online. The primary audience is made up of executive and corporate management from pharmaceutical, biotechnology, drug delivery, marketing communications, clinical services, contract research, drug development, and information technology companies, as well as other industry sectors. PharmaVOICE magazine, reaching more than 34,000 BPA-qualified life-sciences executives, is the forum that allows business leaders to engage in a candid dialogue on the challenges and trends impacting the industry. PharmaVOICE provides readers with insightful and thought-provoking commentary in a multiple-perspective format through forums, topics, and articles covering a range of issues from molecule through market. PharmaVOICE subscribers are also kept abreast of the latest trends and information through additional media resources, including WebLinx Interactive WebSeminars, Podcasts, Videocasts, White Papers, E-Surveys and e-Alerts.

http://www.pharmavoice.com/


Impression
The Active and Assistive Living (AAL) programme funds projects in public-private partnership in the field of information and communication technology (ICT) for active and healthy ageing since 2008. The overall objective of AAL is to enhance the quality of life of older adults while strengthening the industrial base in Europe through the use of ICT.  Since 2008, AAL has issued 7 calls for proposals each focusing on different issues and has funded 154 trans-national innovations projects with over 1000 partners. Almost half of these project partners are small and medium enterprises (SMEs), which are collaborating with user organisations, large enterprises, universities and research organisations in the development of innovative solutions. The topics covered by the programme include management of chronic conditions, social inclusion, access to the self-serve society, mobility of older adults, management of daily activities, support from informal carers (e.g. family and friends) and occupation in life. The programme is co-financed by the European Commission – under the Horizon 2020 umbrella –  and 19 countries until 2020 for an estimated budget of € 700 million.

http://www.aal-europe.eu/


DHACA jpg
Digital Health And Care Alliance (DHACA) is a non-profit sector-led organisation that furthers the cause of digital health and care systems in the UK and Europe, championing scalability and interoperability. The alliance is the hub for sharing information and knowledge to redesign digital services to work seamlessly across platforms & organisations.

http://dhaca.org.uk/




The European Association of Communications Agencies (EACA)
represents more than 2 500 communications agencies and agency associations from 30 European countries that directly employ more than 120 000 people. EACA members include advertising, media, digital, branding and PR agencies.  They create and place adverts and develop brand-building campaigns. EACA promotes honest, effective advertising, high professional standards and awareness of the contribution of advertising in a free market economy and encourages close co-operation between agencies, advertisers and media in European advertising bodies. EACA works closely with EU institutions to ensure freedom to advertise responsibly and creatively.

http://www.eaca.eu/


vitalink PDME1 logo
VITAnLINK acts as the hands-on team member of global start-ups, small medium-sized businesses, TTOs in e-health & MedTech that want to grow from their proof of concept to pre-commercialization stages in a competitive timeframe. Its mission: crack the code to identify shortcuts, execute timely on-the-field and make an outstanding difference in the market. Rapid results are achieved with VITAnLINK’s “door-opener” proven process . VITAnLINK’s portfolio companies and technologies focus on early detection through artificial intelligence, mobile health diagnostics and telehealth to deliver sustainable prevention.

http://www.vitanlink.com/


telecare logo
Since 2005, Telehealth & Telecare Aware has built up a loyal readership of decision-makers on both the supply and service sides of the industry, worldwide. They are the only internationally-focused, independent business-to-business (B2B) review of healthcare technology news and issues. Whether it is telecare, telehealth, telemedicine, mobile health, assistive robotics or ‘digital health’, Telecare Aware write selectively and thoughtfully about the news and issues most important to our international readership of developers, telehealth implementers, policy makers, marketers and funders.

http://telecareaware.com/


COCIR logo
COCIR is the European Trade Association representing the medical imaging, radiotherapy, health ICT and electromedical industries. Founded in 1959, COCIR is a non-profit association headquartered in Brussels (Belgium) with a China Desk based in Beijing since 2007. COCIR is unique as it brings together the healthcare, IT and telecommunications industries.

COCIR’s focus is to open markets for COCIR members in Europe and beyond. We provide a range of services in the areas of regulatory, technical, market intelligence, environmental, standardisation, international and legal affairs. COCIR is also a founding member of DITTA, the Global Diagnostic Imaging, Healthcare IT and Radiation Therapy Trade Association.

http://www.cocir.org/


ISfTeH PDME1 logo
The International Society for Telemedicine & eHealth (ISfTeH) is the international federation of national Telemedicine/eHealth associations, and currently covers a network of national associations, research and healthcare organizations, companies and healthcare professionals in over 80 countries around the world.The ISfTeH exists to facilitate the international dissemination of knowledge and experience in Telemedicine and eHealth, to provide access to recognised experts in the field worldwide, and to enhance networking and collaboration opportunities among the international Telemedicine and eHealth community.

The combined experience and actual Telemedicine/eHealth implementations represented by ISfTeH members are a valuable source of best practices available to others who are looking to introduce telemedicine/telehealth and m/eHealth technologies and applications within their organization or healthcare system.

http://www.isfteh.org/


The Journal of mHealth logo
The Journal of mHealth is an international publication bringing the latest developments in mobile, digital and connected health technologies to healthcare and industry professionals around the world. Featuring, the Latest Industry News, Articles, Research, Industry Whitepapers, Market Reports, and Service Reviews. The Journal of mHealth is the “Voice of the Digital Health Industry”.

The Journal is widely read by an audience in both North America and Europe, where the publication is a leading resource for anyone with an interest in connected health technologies, applications, devices, and services.

http://www.thejournalofmhealth.com/


HTW logo
HealthTech Women UK is the UK branch of an international network that supports and promotes women to be the future leaders in medical innovation and aims to bring together professionals across #healthcare industry sectors to learn about #innovation in medicine, life sciences, health & #tech.

http://www.healthtechwomen.com/

 


medtube_logo
MEDtube
 is an innovative video-education platform for health professionals. The registration for physicians and medical instutions is free and allows sharing videos and other materials with a community of over 120,000 users worldwide. The videoteque is updated daily and now contains over 15.5 thousand videos.

https://medtube.net/


doctorpreneurs-logo

Doctorpreneurs is the global community for doctors, medical students and individuals interested in healthcare innovation and entrepreneurship.

They are social enterprise committed to transforming healthcare, run by a team of dedicated doctors and medical students. With healthcare facing unprecedented challenges globally, we believe that the wealth of talent within the system will be key to driving radical change.

 Their mission is to provide the next generation of medical entrepreneurs with the insight, network and opportunities to lead innovative improvement in healthcare. They inspire healthcare professionals and students to think creatively and embrace principles of innovation and entrepreneurship to improve healthcare; we connect our members with a network to help them learn and grow; and we accelerate members’ entrepreneurial journey through providing access to exciting opportunities.

http://www.doctorpreneurs.com/


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Digital Marketing in Healthcare - Documentation Package Only£420.00

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