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Digital Marketing in Healthcare

Date: 11th October 2017 - 12th October 2017 Location: London - UK

ACI’s Digital Marketing in Healthcare 2017 shall be taking place in London, UK on the 11th &12th October  and will look at the opportunities and challenges faced by Pharmaceutical & Healthcare organisations looking to respond to competition, the changing needs of their customers and the best approaches for creating value and ROI in an evolving market.

This year our theme is Enabling Organisational Change & Internal Collaboration by remaining agile in evolving markets for improved business efficiency, partnerships and patient experiences. We shall also explore the workforce structure to prepare your future salesforce including inspiring best practices in optimising procurement & supply chain efficiency and innovating to support customers and reduce costs.

This event has been is designed for innovative marketing, sales and medical education staff who want to optimise their communication mix and enhance customer-centricity through the selective adoption of digital.

 

If you would like to be considered as a speaker for the event with a 30-45 minute presentation, please submit an abstract for consideration to:

Chloe Wates

Tel: +44 (0)20 3141 0638

Email: cwates@acieu.net  

Tickets

Digital Marketing in Healthcare 2017 - Conference Pass (inc. documentation package)£1,315.00Inclusive of the 17.5% Early Bird Discount, Valid Only Until 30th of June (Full Price: £1595.00)
Digital Marketing in Healthcare - Documentation Package Only£420.00

Details

Start:
11th October 2017
End:
12th October 2017
Event Category:

Contact

Venue

We will confirm the venue approximately 4-6 weeks before the event to ensure we find the most suitable space because numbers can vary dramatically. There will be a discounted accommodation rate for conference attendees.
London, United Kingdom
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Evolving Pharmaceutical Marketing Strategies – Examining the factors driving change, including disruptive innovation, top trends in digital pharma & health IT updates.  Addressing transparency, drug pricing and accessibility

The Digital Marketing Team – Staff outlook and structure, and best practices in clinical & operational management

Digital Marketing Budgets –  Investigating the diversification of revenue streams and where to prioritise investment

Developing Operational Excellence Strategies –  Key factors for the success of an operational excellence strategy

Patient Engagement & Education: Successful Strategies  Understanding the patient experience to deliver meaningful digital solutions

Preparing for Digital Drug Launches & the Role of Artificial intelligence –  examining digital strategies and technologies to transform drug development and marketing/launch strategies for both OTC and prescription drugs, including target marketing, programmatic and increasing self medicating awareness 

Real-time Health Systems & Harnessing Big Data-  Engage on-demand decision support for your
healthcare organization

 

 

 

  • Identify what makes an exceptional multi channel marketing campaign
  • Prepare for change to make sure your brand teams are ready to produce multichannel as standard
  • Discover the latest digital technologies and supporting processes
  • Overcome key risks in health IT
  • Refocus efforts on achieving true patient engagement and recurring revenue
  • Be inspired by some of the leading consumer focused marketing success studies
  • Debate and learn where viable opportunities are to add value and ROI

David Blair, Head of Health, Google 

Emanuele Barbarossa, Legal Adviser/Policy Analyst, Data Protection & Data Flow European Commission

Rebecca Joselin, Global Digital Engagement Strategy,  Shire Pharmaceuticals

Kate Pain, Digital Lead, Pfizer

Gurpinder Singh, Head Multichannel Marketing, GSK Pharmaceuticals

Serli Cubucku, Digital & Multichannel Marketing, Sanofi

Virginie Viale- Avandetto, Head of Digital Marketing, Merck Group 

Tinkara Pavlovcic Kapitanovic, Associate Director Digital Marketing, Bristol Myers Squibb

Dr Selim Sariyerli, Global CRM & Digital Customer Analysis, Ferring Pharmaceuticals

Patrice Gaillard, Digital Marketing Manager, Bayer Consumer Health

Craig Bradley, Brand Manager, Shire Pharmaceuticals

Hassan Chaudhury, Chief Commercial Officer & Co-Founder, Health IQ

Tom Mcfarlane, Director,  Accenture

Sneh Khemka, President – international population health, Aetna International

Jacques Bonte, Health & Wellness Director, Allianz Global Assistance 

Andrew Fried, Life Sciences Lead, Europe, IBM Watson 

Marco Mohwinckel, VP of Strategy, Web MD Health Corp

Nigel Illingworth, Global Director Databases & Analytics, Global Data Healthcare (Former)

 

 

If you would like to be considered as a speaker for the event with a 30-45 minute presentation, please submit an abstract for consideration to:

Chloe Wates

Tel: +44 (0)20 3141 0638

Email: cwates@acieu.net  

ACI’s Digital Marketing in Healthcare 2017 provides the perfect opportunity for you to meet with leading executives and experts from healthcare/pharmaceutical marketing.

  • Senior pharma/healthcare marketing executives
  • Health IT professionals
  • Multi-channel management
  • E health & Mhealth executives
  • Regulatory bodies & Governmental representatives
  • Digital strategy executives
  • Heads of clinical operations

We shall also hear from market leaders in smart digital tools that help pharmaceutical companies that optimise launch readiness and market access.  enhance visibility and transparency, streamlining processes, utilise business intelligence better, and drive communication and collaboration across brands, management layers, business functions and international countries. 

 


Ashfield Digital & Creative

Ashfield Digital & Creative is an 80+ strong team that sits within Ashfield Healthcare Communications, delivering multichannel marketing, digital and technical solutions, creative and brand campaigns and strategic content engagement consultancy. Innovation thrives in the creative environment the team has developed in our UK and US offices.

Our team is our asset, the people who create the strategies, the user experiences and the branding and creativity. They are an eclectic team, made up of ambitious, proud and fiercely competitive people. There is one thing we all have in common and that’s our desire to create things that connect. Because if we don’t, we fail.

http://ashfielddigitalandcreative.com/

 




One Vision Health is a strategic digital marketing and creative agency based in London.We specialise in mobile applications and online marketing and video campaigns for the healthcare sector. Over the years we have developed a unique set of digital marketing and communication tools that allow us to deliver data driven marketing campaigns that achieve the highest possible return on investment. We focus our digital marketing campaigns on rich media and educational video content as we know this is the most successful way to increase traffic and drive referrals for our healthcare clients. We work with doctors, dentists, hospitals, clinics, pharmaceutical, cosmetic and medical product companies. We also provide strategic marketing services including strategy development, mobile UI/brand guideline development, User Experience testing and search marketing programmes.

www.onevisionhealth.co.uk

 


ACI has put together a range of packages to suit your requirements. These range from branding options, to full scale partner solutions and can be tailored to meet your objectives and budgets.

If you are launching a new product or service and wish to gain visibility and brand recognition within your industry, contact us today!

For commercial opportunities, please contact:

Hubert Sosnowski

Tel: +44 (0) 20 3141 0637

Email: hubert@acieu.net

Agenda Download

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