The NCAA Basketball Tournament is coming to the KeyBank Center and International Sports Management has great packages available for the March Marquee event! ISM hosts hundreds of companies throughout the duration of the tournament and the stage is set for 2022, with more college stars choosing to forgo the pros and vie for the NCAA Men’s Championship. ISM® is independent of and is neither affiliated with or endorsed by the KeyBank Center® or the National Collegiate Athletic Association (NCAA)®.