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MENA CMO 2017: Championing Digital Ecosystems

Date: 15th May 2017 - 16th May 2017 Location: Dubai - UAE
In an era of market uncertainties and limited spend, the role of a CMO is more than just a marketing leader. Now, more than ever, it is imperative for CMOs to become the heart and soul of their organisations, simply because their new roles decide on the future of an organisation. It is the fundamental core of what makes or breaks an organisation.
CMOs today face mounting pressure to transform into agile functions, functions ready to meet the “Consumers of Tomorrow”, generate ROIs quicker than ever before, be at the frontier of service excellence and take on the role of strategic advisors to the executive committee. With each responsibility comes even greater challenges. These challenges, as difficult as they may be, would need to be addressed sooner rather than later because in this competitive world, there is no room for organisations to slack.

Marketers in leading organisations are moving faster than the speed of light, conquering consumers in unimaginable ways and building a rock solid reputation for themselves. But, what is left for those who are not even halfway through to reaching these sky high accomplishments?Equip yourself with all the right knowledge and skills in ACI’s prestigious MENA CMO 2017: Championing Digital Ecosystems where you will be treated to a variety of winning case studies and expert presentations over the course of two days, guaranteed to help you build your marketing dream team.


15th May 2017
16th May 2017



Sheraton Dubai Creek Hotel and Towers
Baniyas Street
Dubai, United Arab Emirates

+ Google Map

+971 4 228 1111
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  • The Era of Limited Spend: Establishing Cost-Effective Marketing Strategies for Better Control of Your Overall Marketing Budgets
  • Tales from the 21st Century: What Does It Take to be an Exceptional Storyteller?
  • The Rise of the Content Creator 2.0: Creating Content that Converts
  • Steering Your Company into a Digitally Driven Future by Earning a Seat on the Executive Committee and in the Boardroom
  • Tricks of the Trade: Uncovering Ways to Optimise Marketing ROIs and Obtain Faster Results
  • Staying in Power: Putting Yourself One Step Ahead of Your Competition through Highly Personalised, Data-Driven and Cross-Channel Campaigns

Confirmed Speakers Include:

  • Guy Hughes-Wilson, Vice President of Sales, Western Europe, BBC Worldwide, UK
  • Anselm Mendes, Head of Marketing, Continental Group Insurance, UAE
  • Haysam Fahmy, Head of Digital Marketing and Performance, Commercial Bank of Dubai, UAE
  • Abdulla Mahmood, Director of Marketing and International Business Development, Al Ahli Holding Group, UAE
  • Nipun Kapur, Head of Marketing and e-Commerce, Landmark Group, UAE
  • Daniel Sale, Head of Digital Marketing, National Bank of Abu Dhabi, UAE
  • Nitin Sharma, Director, Marketing Strategy, UAE Exchange, UAE

Delegates will be drawn from marketing functions across all industries including but not limited to the following job titles:

  • Chiefs
  • Vice Presidents
  • Directors
  • Heads
  • Senior Managers
  • Managers

ACI has put together a range of packages to suit your requirements. These range from branding options, to full scale partner solutions and can be tailored to meet your objectives and budgets.

If you are launching a new product or service and wish to gain visibility and brand recognition within your industry, contact us today!

For commercial opportunities, please contact:

Jackson Moris

Tel: +91 20 6527 2804

Email: [email protected]

TMN Whiteback
The Media Network Middle East is the region’s first media-exclusive online communications platform, The Media Network has changed the way PR and media professionals connect and engage in the Middle East. We deliver up-to-the-minute news, industry insights and a comprehensive media database to journalists, PRs and industry insiders. We also assist our members in creating long lasting relationships and powerful partnerships through networking events and marketing initiatives. The Media Network is a community of likeminded professionals striving for a more effective and productive engagement. All members are offered a platform to communicate and collaborate for the most effective outcome for clients.



The World Branding Forum is a registered global non-profit organisation whose aims and activities are to advance standards in the branding industry, for the good of the industry as well as consumers. This includes all those involved in the branding community, primarily those who work in the branding, design, marketing, advertising, public relations and communications disciplines worldwide. In particular, the organisation’s objectives are to advance the skills and education of all those involved in the branding and related industries.

The Forum produces, manages and supports a wide range of programmes covering research, development, education, recognition, networking and outreach. It also publishes branding and industry news on its portal.



Insight Middle East and Africa is the leading portal for business intelligence, analytics and data science professionals.

Insight Middle East and Africa is committed to its mission to advance data science, and in this endeavor provides comprehensive coverage of the industry news, events and training programs.
In addition, it offers readers relevant articles on the best practices from around the world and interviews with industry thought leaders.


InfoCom is a market research and consultancy company with almost 30 years experience in providing expert strategic planning assistance to stakeholders in the telecommunications, IT and multimedia industries across the globe.
The group is one of the few – integrating market research competencies with engineering and Global ICT consulting.
The team is multinational, the diversity in inter-cultural skills improves effectiveness and enriched the output of our analysis.



TD The Market Publishers, Ltd is a stand-alone company with a strong history of promoting and trading market research reports and analytical reviews produced by our many transnational partners, which include both large multinationals and smaller, more specialist concerns.

MarketPublishers.com, offers an unmatched collection of market research reports, company reviews, databooks, articles, periodical publications, databases, on-line subscriber services, and much more, delivered by the successful and well-established publishers with whom we are currently in partnership.

At Market Publishers, research experts exploit a wide range of marketing media to efficiently engage with our clients to use these for the benefit of our clients, and so generate enhanced revenue streams for their businesses.

Market Publishers’ team continuously works to update and expand our existing collection of market research reports (more than one hundred thousand) by partnering with new publishers and adding their studies to our web-site’s content. Market Publishers’ support and services, on-line and offline, are at our customers’ disposal twenty-four hours a day, seven days a week throughout the year.



Haptic.ro promotes the newest Research/Development and Innovation technology and products from industry area. Haptic.ro publish conferences and events news. For more info please visit their website:


Social Media Portal (SMP)

The Social Media Portal (SMP) maps global digital, mobile, social media, networks, user generated content and related technology.

SMP’s Landscape will continually grow with the digital and social media environment, highlighting relationships within the Landscape – showing how they intertwine.

If you blog, manage a community or forum, run a social networking site or similar – by registering for free you may include your resource in the SMP Landscape.



Launched in May 27th 2012 during The Egyptian Marketing Summit ready for the distinguished Professor of marketing Philip Kotler while discussing his recent book Marketing 3.0 in Egypt for a targeted knowledge designed for commercial Heads of Marketing, Marketing Managers and Directors and CEO’s

Today, Think Marketing attract marketers from 136 countries with predominant interest from MENA region.



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