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Location-Based Advertising
With the growth of mobile browsing habits and Internet shopping trends, traditional avenues of advertising have been gradually replaced or even supplanted entirely by new marketing strategies. Advancements in the last few years have provided marketers with a breadth of new ways to more precisely target their audiences. As these concepts advance, so too must marketing campaigns and the companies that seek to capitalize on them.
Whether you are looking to offer coupons or promotions for customers just entering your specific store location, or trying to target a broader demographic of clientele within a ZIP code or region, geomarketing and location-based marketing strategies allow campaigns to be designed to target customers based on where they are. Whether targeting people in specific geographic areas or visitors at an individual store, the key is to get the right messages to the right people in the right place at the right time. Utilizing the growth of mobile GIS information, campaigns can be designed to incentivize customers to share their demographic data and location with retailers and businesses, and this information can then be leveraged to plan a campaign designed to reach exactly the targeted audience and encourage new and repeat business.
Location-Based Advertising: Leveraging Geomarketing and Location-Based Advertising Tools to Effectively Engage Key Customers is designed to bring together the key players from the technology, data management and marketing sectors to showcase the latest in geomarketing and location-based marketing strategies and demographic data collection to help businesses most effectively design, market and implement successful outreach and promotion strategies to highlight their products and promote their brands. This includes everything from the physical hardware required, such as beacons that can transmit and collect information at an individual location, to mobile smartphone apps and IP tracking, to targeted real-time marketing strategies and data collection campaigns implemented via customer rewards programs. Attendees of this must-attend event will leave with a greater understanding of the how to succeed with geomarketing, and be able to map out their own roadmap to successful advertising campaigns.
“The share of the overall mobile ad revenue pie attributed to location-based campaigns will grow from 40 percent ($2.9 billion) in 2013 to 52 percent ($15.7 billion) in 2018.”
– BIA/Kelsey Annual U.S. Local Media Forecast (2013-2018)
- Examining the latest mobile technologies and concepts, such as geofencing and beacons, to help target advertising and promotions to potential customers
- Understanding the popular local and location-based brand marketing campaigns and strategies, and the keys to making a targeted drive successful
- Exploring how companies can incorporate location-based services into their existing mobile websites and apps to capitalize on their existing mobile footprint
- Reviewing the latest and emerging hardware and software offerings, such as new features of Android and iOS mobile operating systems and Bluetooth Low Energy beacon transmitters
- Implementing location-based technologies in a business: What is needed, what are the costs, and what is the expected return on investment?
- Incorporating real-time information, such as time of day, previously gathered data and even current weather, into promoting particular products or services
- Learning the best practices for gathering useful data from smartphone applications, IP addresses and customer loyalty programs, and how to successfully compile and utilize this information
- Utilizing the growth of related technologies and concepts, including smart vehicles, smart homes and the “Internet of Things,” to help promote brands and gather actionable data
This summit is designed for senior-level executives, CEOs, CIOs, CMOs, marketing directors and managers, senior account managers, hardware engineers and mobile app developers representing.
- Marketing firms
- Brand promotion agencies
- Sales organizations
- Mobile technology vendors
- Publishing companies
- Mobile app developers
- Media outlets
- Cellular service providers
Geofeedia
Geofeedia is the market leader in location-based social media monitoring, intelligence and analysis for corporate security, public safety, media/journalism and marketing teams. Geofeedia’s patented platform enables organizations to derive social intelligence from specific geographic locations to understand, in real-time, what’s happening within the areas most important to them. Geofeedia was founded in 2011 and has grown to include offices in Indianapolis, IN and Chicago, IL.
Geofeedia has secured 10 U.S. patents for its pioneering SaaS technology, and is a preferred application partner with Instagram. In addition to being recognized by as a 5-star rating on G2 Crowd and an “IACP Hot Product” for public safety officials by Law Officer Magazine, Geofeedia was named one of Gartner’s “Cool Vendors in Content and Social Analytics” in 2014.
Geofeedia proudly supports more than 300 organizations’ location-based social media intelligence efforts including Amway, Associated Press, BBC, CNN, eBay, Facebook, Fox Sports, Mall of America, Marathon, Mashable and Microsoft.
Website: www.geofeedia.com
EnVeritas Group
EnVeritas Group is a little global giant. From our offices in Greenville and London, we work with clients to tell stories. The EVG team is a group of strategists and yarn-weavers, big thinkers and painters, number crunchers and poets. We develop strategies, deeply anchored in storytelling and content creation that will move your needle. A lot. Our services include content strategy and creation, social media marketing, multicultural content marketing, web design, content management, graphic design and more.
Website: www.enveritasgroup.com
Thinknear
Thinknear is a location technology company and full-service mobile advertising network focused on delivering amazing advertising campaigns for agencies, brands and consumers. Thinknear’s platform delivers the accuracy, scale and technology required to effectively leverage mobile location data to power better consumer experiences. In mobile, precision matters, and as a division of Telenav, Thinknear leverages exclusive access to over 14 years of proprietary location data.
Website: www.thinknear.com
Twitter: @thinknear
Digital Place Based Advertising Association
Founded in 2006, the Digital Place Based Advertising Association (DPAA) represents leading digital placed based networks by promoting their integral role in the “video everywhere” ecosystem. On behalf of its members, DPAA fosters collaboration between agencies and digital place based networks; provides standards, best practices and industry-wide research; and promotes the effectiveness of digital place based advertising. Digital place based media is defined as networked digital video screens containing programming and advertising, reaching consumers on their daily journeys in places where they dwell. The association welcomes 700+ agencies, brands, media, research and ad tech firms for its annual Video Everywhere Summit (Nov. 3, New York). The Summit is the only event truly dedicated to multi-screen and the video neutral strategies taking hold at agencies today. The DPAA is a Video Everywhere Association™.
Website: www.videoeverywhere.com
Location Based Marketing Association
The Location Based Marketing Association is a international group dedicated to fostering research, education and collaborative innovation at the intersection of people, places and media. Our goal is to educate, share best practices, establish guidelines for growth and to promote the services of member companies to brands and other content-related providers.
Members of the LBMA include retailers, agencies, advertisers, media buyers, software and services providers, and wireless companies. Simply put, we want to help those engaging location-based services be as successful as possible.
Website: www.thelbma.com
Mobility Marketing Association
The Mobile Marketing Association (MMA) is the world’s leading global non-profit trade association comprised of more than 800 member companies, from nearly fifty countries around the world. Our members hail from every faction of the mobile marketing ecosystem including brand marketers, agencies, mobile technology platforms, media companies, operators and others. The MMA’s mission is to accelerate the transformation and innovation of marketing through mobile, driving business growth with closer and stronger consumer engagement.
Website: www.mmaglobal.com
NFC Forum
The NFC Forum is a non-profit industry association founded in 2004 by leading mobile communications, semiconductor, and consumer electronics companies. Its mission is to advance the use of NFC technology by developing specifications, ensuring interoperability among devices and services, and educating the market about NFC. The Forum’s 180+ global members are developing specifications for a modular NFC device architecture, and protocols for interoperable data exchange and device-independent service delivery, device discovery and capability.
Website: www.nfc-forum.org
Open Mobile Alliance
The Open Mobile Alliance (OMA) delivers open specifications for creating interoperable services that work across all geographical boundaries, on any bearer network. OMA’s specifications support the billions of new and existing fixed and mobile terminals across a variety of networks. Driven by the global demand for mobile data services, the member companies of the Open Mobile Alliance support the adoption of new and enhanced information, communication and entertainment solutions.
Website: www.openmobilealliance.org
POPAI
Point of Purchase Advertising International (POPAI) is a global non-profit trade association representing more than 1,400 members in 60 countries and 18 Global Chapters.
With more than 75 years of experience, POPAI prides itself on providing maximum value to our members via meaningful original research, intuitive educational opportunities, rewarding and recognizing industry excellence, and fostering networking opportunities that help member companies succeed.
POPAI members are legacies, newcomers, and visionaries in the in-store marketing industry. They come from backgrounds such as: advertising agencies, retailers, teaching institutions, research companies, P-O-P producers/manufacturers, brands, and marketers.
Website: www.popai.com
Street Fight
Street Fight is a media, events, and research company focused on the business of hyperlocal content, commerce and technology. The Street Fight website publishes news, commentary, case studies, and how-to articles to help the hyperlocal ecosystem achieve sustainable business models. Our conferences, Street Fight Summit, Street Fight Summit West and Local Data Summit, are must-attend events in this dynamic industry.
Website: www.streetfightmag.com
World Alliance for Retail Excellence & Standards
World Alliance for Retail Excellence & Standards is a nonprofit trade association representing retailers, manufactures and servicing companies involved in the in-store experience. Together, this alliance of companies is dedicated to driving retail excellence through enhanced customer experiences, workforce development and voluntary industry certification. We facilitate collaboration, deliver online education resources and author research that continuously improves the execution, experience and core competencies of all at-retail activities. While online shopping tests the brick and mortars, companies that create an unparalleled in-store shopping experience with supreme customer service, personal attention and innovation will prevail.
Website: www.retailworldalliance.com