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Real-Time Advertising Summit

Date: 18th November 2015 - 19th November 2015 Location: London - UK

Creative, Mobile, Data, Viewability: The Quickly Evolving Programmatic Landscape

We are excited to be putting together ACI’s 2nd Annual Real-Time Advertising Summit in London on November 18-19 2015, bringing together the comprehensive spectrum of perspectives on programmatic from brands, ad agencies, publishers and ad tech.

Some of the topics we will highlight this year are: how to engage audiences with creative campaigns on programmatic, mobile one-to-one marketing, the value of agencies vs going in-house vs hybrid model, unifying and leveraging data, viewability/transparency, attribution, video & TV programmatic and the publishers vs advertisers perspective on real-time advertising.

We have an excellent line-up of speakers to present their insight, case-studies and perspectives on panel discussions and we look forward to our lively audience to contribute to the programmatic discussion, as we address new opportunities and challenges on the advertising landscape.

Details

Start:
18th November 2015
End:
19th November 2015
Event Category:

Contact

Name:
Mohammad Ahsan – Marketing/Sales
Phone:
+44 (0)203 141 0606
Email:
Name:
Spyros Ladeas – Content
Phone:
+44 (0) 20 3141 0643
Email:
Name:
Hubert Sosnowski – Sponsorship
Phone:
+48 (0) 61 646 9780
Email:

Venue

London, United Kingdom + Google Map
  • The increasing importance of branding and creative in programmatic
  • Analysing branding vs performance
  • How to enrich and unify your data to target your audience
  • Trends on mobile: app growth, video strategies and cross-device targeting
  • The fragmented ad-buying market and importance of programmatic direct
  • Attribution: analysing measurement in a holistic manner
  • Video: different platforms, partners, creative
  • TV: where is TV headed and how to connect with audiences
  • Phil Miles, Director Media Buying Solutions, Google UK
  • Paul Frampton, CEO, Havas Media
  • Ruud Wanck, CEO Worldwide, Group M Connect / WPP
  • Bruce Hazan, Head of Solutions Engineering EMEA, Facebook
  • Phuong Nguyen, UK Director of Ad Sales, eBay
  • Marco Bertozzi, President Global Clients, Vivaki
  • Gawain Owen, Digital Lead, Nestle
  • Americo Silva, Global Media Manager, Shell
  • Jennifer Witt, Director Revenue Operations EMEA, Match.com
  • Edwin Driehuijs, Display Marketing Manager, KLM Royal Dutch Airlines
  • Oliver Knight,Global Programmatic Manager, Financial Times
  • Emily Palmer, Head of Programmatic EMEA, Thomson Reuters
  • Fabrizio Di Martino, Manager Mobile, Social, Programmatic Europe, InterContinental Hotels Group
  • Libby Robinson, EMEA Managing Director, M&C Saatchi Mobile
  • Khurram Hamid, Global Digital Media Director, GlaxoSmithKline
  • Sille Opstrup, Head of Digital, Pernod Ricard UK
  • Steve Chester, Director of Data & Industry Programmes, IAB UK
  • Alison Fennah, Executive Business Advisor, IAB Europe
  • Manfredi Sassoli, Head of Online Advertising, IG
  • Liz Rutgersson, Head of Programmatic, Periscopix
  • Brian Murphy, VP International Product, Integral Ad Science
  • Alistair Dent, Head of Product Strategy, iProspect
  • Sammy Austin, Head of Programmatic, MoneySuperMarket
  • Danny Hopwood, Head of Platform EMEA, Vivaki
  • Irfon Watkins, CEO, Coull
  • Mark Butterfield, Head of Global Media, Boehringer Ingelheim
  • James Bourner, Head of Display & RTB, Jellyfish Online Marketing
  • James Patterson, Director of Client Services UK, The Trade Desk
  • Ben Phillips, Senior Strategist, Work Club

Gold Sponsor

QRT3 Integral Ad Science

Integral Ad Science is a technology company focused on ensuring safe, quality media environments for online advertisers. Employing the industry’s only media valuation platform, Integral Ad Science evaluates the media environment and establishes a TRAQ Score (TRue Advertising Quality), a first-of-its-kind, quantifiable measure of media quality that ultimately benefits every media buyer, seller, publisher and trading platform. TRAQ Score supports an advertiser’s ability to plan, execute and target their audience in an environment that reflects their brand image and drives ROI, while simultaneously setting benchmarks for publishers who wish to improve the quality of their content and design to attract premium advertisers. Integral is headquartered in New York with operations in San Francisco, Chicago, Washington DC, London, Berlin, Sydney, Melbourne, Singapore and Paris. Learn more at

www.integralads.com


Conference Sponsors

QRT3 CoullCoull is a data-driven video advertising platform for media companies and advertisers.

The platform, which processes 15bn+ video ad requests every month, dynamically validates inventory against brand safety, viewability and fraud metrics and enriches it with IAB-standard content categories.

This validated inventory is made available to the programmatic video marketplace, giving advertisers access to real, highly-targetable audiences and enabling media partners to realize the full value of their inventory.

www.coull.com

 


LiveRail.Logo

LiveRail, a Facebook company, is a leading publisher monetization platform for video – with more than 7 billion impressions delivered via its platform each month, setting the standard for innovative video advertising technology solutions. LiveRail provides premium publishers with the technology infrastructure to sell their video inventory smarter and safer, across all devices. Our publisher and broadcaster clients benefit from sophisticated analytics, advanced controls, and unparalleled transparency- generating maximum yield for every ad impression. Founded in 2007, LiveRail Inc. is headquartered in Menlo Park, Calif., with offices in New York and London.

http://www.liverail.com/


QRT3 PulsePoint logo_NEW

PulsePoint™ is a next-gen advertising technology platform that fuses the science of programmatic targeting, distribution and optimization with the art of content marketing. Our platform is powered by terabytes of impression-level data, allowing brands to efficiently engage the right audiences at scale while helping publishers increase yield through actionable insights.

www.pulsepoint.com


Print

In January 2015, Forbes Magazine recognized The Trade Desk among the top ten Most Promising Companies in America. Founded by the pioneers of real-time bidding, The Trade Desk has become the fastest growing demand-side platform in the industry by offering agencies, aggregators, and their advertisers best-in-class technology to manage display, social, and video advertising campaigns.

The Trade Desk powers the most sophisticated buyers in advertising technology. By maintaining a pure buy-side focus, The Trade Desk delivers on branding and performance for clients worldwide.

Headquartered in Ventura, Calif., The Trade Desk has offices across the United States, Europe, and Asia.

http://www.thetradedesk.com


QRT3 VisualDNA-logo-red-whitebg

VisualDNA is a consumer insights and analytics company that comes from an academic background combining the science of psychology with the technology of big data which allows companies to understand their customers and potential customers online at scale. VisualDNA gathers its data via innovative and globally patented visual personality profile tests that spread virally.

In advertising, the company’s data is used to target consumers online programmatically and to serve ads or content dynamically depending on the users’ personality. VisualDNA works with media agencies such as Omnicom Media Group, Dentsu Aegis Network or GroupM and technology platforms such as DataXu, Appnexus and Google’s DoubleClick. Clients include Asda, Google, ebay, Amazon and Tesco.

www.visualdna.com/marketing-services


 

ACI has put together a range of packages to suit your requirements. These range from branding options, to full scale partner solutions and can be tailored to meet your objectives and budgets.

If you are launching a new product or service and wish to gain visibility and brand recognition within your industry, contact us today!

For commercial opportunities, please contact:

Hubert Sosnowski

+48 (0) 61 646 9780

hubert@acieu.net

iab_logo_F9A61E

The Internet Advertising Bureau (IAB) is the trade association for online and mobile advertising. It promotes growth and best practice for advertisers, agencies and media owners.

Read more at http://www.iabuk.net/


iab europe

IAB Europe is the voice of digital business. Its mission is to protect, prove, promote and professionalise Europe’s online advertising, media, market research and analytics industries. Together with its members – companies and national trade associations – IAB Europe represents over 5,500 organisations.

www.iabeurope.eu


ISBA_Logo_Medium_Col_RGB

ISBA is the Voice of British Advertisers.  

We are a representative membership body offering expertise, unique advantages for members, cost savings and campaigning for advertiser freedoms.

In supporting the freedom to advertise responsibly we actively support self-regulation and work with government to achieve effective but fair rules for marketing communications.

Membership gives a real advantage to advertisers, whatever their size or sector.  The knowledge we bring to each other and the expertise of our Team helps in the constant battle for competitive advantage.

Through our regulatory work and through our tailored advice we deliver substantial cost savings for our members.

http://www.isba.org.uk/


 

IPA

The IPA is the professional body for advertising, media and marketing communications agencies based in the United Kingdom. Established in 1917 as a not-for-profit membership body, its role is to inspire, promote, anticipate and serve its community of the brightest and best 20,000 people in the business. For all the 305 agency brands in the 231 trading companies in membership it provides core support services. It also undertakes a wide ranging programme of awards, events, and training opportunities. It also acts as the agency industry spokesman.

http://www.ipa.co.uk/


EACA_cutout

The European Association of Communications Agencies (EACA) is a Brussels-based organisation which represents full-service advertising and media agencies and agency associations across Europe.
EACA promotes honest, effective advertising, high professional standards and awareness of the contribution of advertising in a free market economy and encourages close co-operation between agencies, advertisers and media in European advertising bodies.

For more information, click here. Find us on Facebook, Twitter & LinkedIn.


IAB Austria

In the Austria section of the IAB (Internet Advertising Bureau – Association for the promotion of online advertising) over 130 leading companies in the digital economy have organized . They set the standards for digital communications that support advertising companies with expertise, and provide transparency and promote young talent . The diversity of the members, who come from all areas of the digital economy , the holistic view of the issues relevant to the industry is assured. The IAB is in a constant exchange with politicians, the public and other stakeholders.

http://www.iab-austria.at/


Print

The World Branding Forum (WBF) is a registered global non-profit organisation dedicated to advancing branding standards for the good of the branding community as well as consumers. This includes those who work in the branding, advertising, marketing, public relations, communications and design disciplines worldwide. The organisation produces, manages and supports a wide range of programmes covering research, development, networking and outreach. It also sponsors educational programmes, including collaborations with leading universities and museums. Its recognition programme, the World Branding Awards, gathers some of the world’s largest brands under one roof. For more information, visit brandingforum.org.

Please link website to – https://brandingforum.org


Siinda transparent

SIINDA is the Search & Information Industry Association, the leading European based non-profit association bringing together companies in the search (digital, mobile, print, vertical directories and platforms), information, and telecommunication sectors as well as businesses providing “on demand” services. We have global members from Asia to Latin America and from Africa to Australia. We provide a wide range of member services from market research to conferences and summits. We are a resource forum where complementary market segments in search and information can connect, share, and grow. We keep our members up to date with the latest market trends, technical developments, and critical legislation that might affect our businesses. We also provide a platform where seed level start-ups can mix with industry leaders. Our next SIINDA event is the SIINDA Beyond Search Summit taking place in Prague on October 14-16, 2015.

For more info visit us at www.siinda.com


IAB Mexico

IAB México

The Interactive Advertising Bureau (IAB) is the principal organization that represents interactive advertising, it compromises with objectivity in the development of studies, education, standarization in order to impulse the importance of Internet in the media mix of advertising in Mexico. IAB was founded in 1996 in the United States, today has presence in 45 countries around the world. The IAB México is comprised of more than 170 leading companies including Carat Digital, comScore, .Fox, Google, Group M, Grupo Expansión, Grupo Ferrer, HAVAS Media Group, Media Response Group, Millward Brown, Ogilvy & Mather, OMD, Orange, Prodigy MSN, Televisa.com, Terra y Yahoo!. IAB Mexico started activities in 2005.

For more information visit www.iabmexico.com


IAB Slovakia

At the present IAB Slovakia represents 37 members including leading online media and publishers (with reach covering almost 90% of Slovak online population), media networks and leading online and media agencies. Our mission is to create a platform to be served for mutual communication among the subjects running their business in the area of online advertising. The main targets of IAB Slovakia are: to ensure the standardization of ethics and legal rules of online advertising, support the development of Internet as an advertising medium and contribute to professionalization of Internet as an advertising medium through providing of single source data related to audience measurement and socio-demographic profile of Internet media. IAB Slovakia is the member of IAB Europe.


IAB Brasil

IAB Brazil

Founded in 1998 with the primary mission to develop the market for interactive media in Brazil. Since 2006, the Interactive Media Association (IMA) has become part of the largest network of associations in the world – The Interactive Advertising Bureau, IAB changing its name to Brazil. Since then, the association includes an international network of associations, which has offices in over 45 countries including USA, Australia, Singapore, Spain, France, England, Italy, Chile and Mexico. The IAB Brazil currently has more than 220 affiliates, including websites, portals, technology companies, agencies and Web developers, leaders in its segment in the country.

http://iabbrasil.net/portal/


IAB Finland

IAB Finland (the Trade Association of the Finnish Digital and Interactive Advertising Industry) has over a hundred member companies from across the digital advertising field, from media companies and agencies to advertisers. Its mission is to develop the industry by providing information to members and stakeholders as well as creating and implementing best practices.

www.iab.fi


Drum

The Drum

Across its many platforms, which include the Business Magazine of the Year, a highly visited website and a multitude of awards ceremonies and events; it’s no surprise that The Drum was voted the Media Brand of the Year and Gordon Young was awarded Editor of the Year.

Website Address: www.thedrum.com

Agenda Download

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Tickets

Real-Time Advertising Summit - Conference Pass£1,695.00Ad Tech Company Rate
Real-Time Advertising Summit - Conference Pass£1,495.00Standard Delegate Rate
Real-Time Advertising Summit - Conference Pass£940.00Advertisers Rate
Real-Time Advertising Summit - Documentation Pack£420.00