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Real-Time Advertising Summit

Date: 18th November 2015 - 19th November 2015

Creative, Mobile, Data, Viewability, Ad-Blocking: The Quickly Evolving Programmatic Landscape

We are excited to be putting together ACI’s 2nd Annual Real-Time Advertising Summit in London on November 18-19 2015, bringing together the comprehensive spectrum of perspectives on programmatic from brands, ad agencies, publishers and ad tech.

Some of the topics we will highlight this year are: how to engage audiences with creative campaigns on programmatic, mobile one-to-one marketing, the value of agencies vs going in-house vs hybrid model, unifying and leveraging data, viewability/transparency, attribution, video & TV programmatic and the publishers vs advertisers perspective on real-time advertising.

We have an excellent line-up of speakers to present their insight, case-studies and perspectives on panel discussions and we look forward to our lively audience to contribute to the programmatic discussion, as we address new opportunities and challenges on the advertising landscape.


Real-Time Advertising Summit - Conference Pass (inc. documentation pack)£1,695.00Ad Tech Company Rate
Real-Time Advertising Summit - Conference Pass (inc. documentation pack)£1,495.00Standard Delegate Rate
Real-Time Advertising Summit - Conference Pass (inc. documentation pack)£940.00Brands Rate


18th November 2015
19th November 2015
Event Category:
Event Tags:


Joanna Mieloch – Sales
+48 (0) 616 46 9780
Hubert Sosnowski – Sponsorship
+48 (0) 61 646 9780
Mohammad Ahsan – Marketing/Media Partnerships
+44 (0) 203 141 0606
Spyros Ladeas – Content
+44 (0) 20 3141 0643
Claire Taylor-Payne – Logistics
+ 44 (0)20 3141 0601


Amba Marble Arch
Bryanston Street
London, W1H 7EH United Kingdom
+ Google Map
+44 (0)871 376 9027
  • The integration of creative with programmatic
  • How to enrich and unify your data
  • Going in-house programmatic: case studies from the advertisers’ perspective
  • Analysing the fragmented programmatic market and the publishers’ perspective
  • Concerns on programmatic: ad-blocking, transparency, viewability
  • Turning attribution into action
  • Programmatic Video, TV & VOD
  • Damian Blackden, WW Chief Strategy Officer, Maxus Global
  • Paul Frampton, CEO, Havas Media
  • Phil Miles, Director Media Buying Solutions, Google UK
  • Rudiger Wanck, CEO Worldwide, Group M Connect / WPP
  • Bob Wooton, Director of Media & Advertising, ISBA
  • Bruce Hazan, Head of Solutions Engineering EMEA, Facebook
  • Paul Mead, Founder & Managing Director, VCCP Media
  • Tom Bowman, SVP Revenue Development & Operations, BBC Advertising 
  • Jennifer Witt, Director Revenue Operations EMEA, Match.com
  • Daniel Williams, Global Online Media Manager, Shell
  • Edwin Driehuijs, Display Marketing Manager, KLM Royal Dutch Airlines
  • Cadi Jones, Global Sales Director Pangea Alliance, The Guardian
  • Emily Palmer, Head of Programmatic EMEA, Thomson Reuters
  • Jonathan Lewis, Head of Digital & Partnership Innovation, Channel 4
  • Fabrizio Di Martino, Manager Mobile, Social, Programmatic Europe, InterContinental Hotels Group
  • Libby Robinson, EMEA Managing Director, M&C Saatchi Mobile
  • Sammy Austin, Head of Media Group Marketing, TUI Group
  • Sille Opstrup, Head of Digital, Pernod Ricard UK
  • Steve Chester, Director of Data & Industry Programmes, IAB UK
  • Alison Fennah, Executive Business Advisor, IAB Europe
  • Manfredi Sassoli, Head of Online Advertising, IG
  • Sebastien Blanc, Director Global Supply, Quantcast
  • Matt Bennathan,VP and Managing Director Europe, eXelate
  • Liz Rutgersson, Head of Programmatic, Periscopix
  • Bryan St John, Senior Vice President, International, Integral Ad Science
  • Oliver Gertz, Managing Director Interaction EMEA, Programmatic Lead Global Clients, MediaCom Worldwide
  • Alistair Dent, Head of Product Strategy, iProspect
  • Irfon Watkins, CEO, Coull
  • Mark Butterfield, Head of Global Media, Boehringer Ingelheim
  • Marco Ricci, CEO, Adloox
  • James Bourner, Head of Display & RTB, Jellyfish Online Marketing
  • Ben Phillips, Senior Strategist, Work Club
  • Ben Pheloung, Head of Demand EMEA, Pulse Point
  • Adam Hancox, Programmatic Associate Director, Starcom MediaVest

Gold Sponsor

QRT3 Integral Ad Science

Integral Ad Science is a technology company focused on ensuring safe, quality media environments for online advertisers. Employing the industry’s only media valuation platform, Integral Ad Science evaluates the media environment and establishes a TRAQ Score (TRue Advertising Quality), a first-of-its-kind, quantifiable measure of media quality that ultimately benefits every media buyer, seller, publisher and trading platform. TRAQ Score supports an advertiser’s ability to plan, execute and target their audience in an environment that reflects their brand image and drives ROI, while simultaneously setting benchmarks for publishers who wish to improve the quality of their content and design to attract premium advertisers. Integral is headquartered in New York with operations in San Francisco, Chicago, Washington DC, London, Berlin, Sydney, Melbourne, Singapore and Paris. Learn more at


Drinks Reception Sponsor


eXelate, a Nielsen® company, is the leading provider of data technology powering the digital marketing ecosystem.  Our customer data cloud™ provides the industry’s only unified customer profiles, which connect identities across all channels and devices – including display, video, audio, offline, mobile and smart TVs – enabling marketers to engage individuals and households with personalized messages to drive performance at scale.  eXelate’s data marketplace is the largest 3rd-party cross-device data set in the world with over 5B unique users and devices.

eXelate was acquired by Nielsen in March of 2015.  Nielsen brings to bear the market’s most powerful proprietary data assets, and together we are helping the world’s biggest brands make better and faster marketing and media decisions, we are permanently disrupting the landscape of audience measurement. For more information, please visit exelate.com and nielsen.com, or follow us: @eXelate and @Nielsen.


Networking Lunch Sponsor

Adloox logo
Adloox is the only Premium Ad Verification company. Created in 2009, Adloox offers the deepest Brand Safety, Fraud and Viewability data analysis in the digital market today. Adloox has developed its own Auditing Index, allowing advertisers, agencies, trading desks and ad networks to optimise their campaign efficiency on the fly, and detect the most granular domain/site level inefficiencies in real time. With offices in London and Paris, and clients across Europe, the US, Latin America, Africa and APAC, Adloox track and verify billions of impressions for our clients, through its core foundations in innovative technology and premium service.


Conference Sponsors

QRT3 CoullCoull is a data-driven video advertising platform for media companies and advertisers.

The platform, which processes 15bn+ video ad requests every month, dynamically validates inventory against brand safety, viewability and fraud metrics and enriches it with IAB-standard content categories.

This validated inventory is made available to the programmatic video marketplace, giving advertisers access to real, highly-targetable audiences and enabling media partners to realize the full value of their inventory.




LiveRail, a Facebook company, is a leading publisher monetization platform for video – with more than 7 billion impressions delivered via its platform each month, setting the standard for innovative video advertising technology solutions. LiveRail provides premium publishers with the technology infrastructure to sell their video inventory smarter and safer, across all devices. Our publisher and broadcaster clients benefit from sophisticated analytics, advanced controls, and unparalleled transparency- generating maximum yield for every ad impression. Founded in 2007, LiveRail Inc. is headquartered in Menlo Park, Calif., with offices in New York and London.


QRT3 PulsePoint logo_NEW

PulsePoint™ is a next-gen advertising technology platform that fuses the science of programmatic targeting, distribution and optimization with the art of content marketing. Our platform is powered by terabytes of impression-level data, allowing brands to efficiently engage the right audiences at scale while helping publishers increase yield through actionable insights.



In January 2015, Forbes Magazine recognized The Trade Desk among the top ten Most Promising Companies in America. Founded by the pioneers of real-time bidding, The Trade Desk has become the fastest growing demand-side platform in the industry by offering agencies, aggregators, and their advertisers best-in-class technology to manage display, social, and video advertising campaigns.

The Trade Desk powers the most sophisticated buyers in advertising technology. By maintaining a pure buy-side focus, The Trade Desk delivers on branding and performance for clients worldwide.

Headquartered in Ventura, Calif., The Trade Desk has offices across the United States, Europe, and Asia.


QRT3 VisualDNA-logo-red-whitebg

VisualDNA is a consumer insights and analytics company combining the science of psychology with the technology of big data so brands can understand their digital audience at scale.  VisualDNA uses innovative and patented visual personality profile tests to gather profiles directly from consumers. We use predictive analytics across 500m global digital profiles to power advertising audiences across display, video, search and in both desktop and mobile channels.

VisualDNA was named a Cool Vendor in Consumer Dynamics by Gartner in 2015. Over 80 of the UK’s Top 100 digital advertisers target digital advertising with VisualDNA data in verticals including retail, finance, travel, entertainment, auto and technology, our key markets are UK, USA, Germany and Russia.    VisualDNA serves leading media agencies such as Omnicom Media Group, Dentsu Aegis Network and GroupM and technology platforms such as Appnexus, Adobe and Google and targets content and advertising for onsite optimisation and CRM driven by the user’s personality


cS_newlogo_color copy

Founded in 1999 and headquartered in Reston, Virginia, comScore, Inc. (NASDAQ: SCOR) is a global media measurement and analytics company that makes audiences and advertising more valuable. We help media buyers and sellers understand and make decisions based on how consumers use different media, such as TV, video, mobile, desktop and more. Through its products and partnerships, comScore helps its more than 2,500 clients understand their audiences, know if their advertising is working, and access data where they want and need it. Please visit www.comscore.com to learn more.

We have built one of the world’s most sophisticated data-intelligence platforms, using big data and machine learning to solve the biggest challenges in marketing and create more rewarding experiences across the digital landscape. Publishers use our insights to better understand audiences and how content resonates with consumers they want to attract and retain. Marketers utilize our understanding of online behavior and our predictive advertising capabilities to reach the customers most likely to engage with their messages. Consumers see the results of our work in relevant stories and advertisements that create a personalized experience across all of their devices.


ACI has put together a range of packages to suit your requirements. These range from branding options, to full scale partner solutions and can be tailored to meet your objectives and budgets.

If you are launching a new product or service and wish to gain visibility and brand recognition within your industry, contact us today!

For commercial opportunities, please contact:

Hubert Sosnowski

+48 (0) 61 646 9780



The Internet Advertising Bureau (IAB) is the trade association for online and mobile advertising. It promotes growth and best practice for advertisers, agencies and media owners.

Read more at http://www.iabuk.net/

iab europe

IAB Europe is the voice of digital business. Its mission is to protect, prove, promote and professionalise Europe’s online advertising, media, market research and analytics industries. Together with its members – companies and national trade associations – IAB Europe represents over 5,500 organisations.



ISBA is the Voice of British Advertisers.  

We are a representative membership body offering expertise, unique advantages for members, cost savings and campaigning for advertiser freedoms.

In supporting the freedom to advertise responsibly we actively support self-regulation and work with government to achieve effective but fair rules for marketing communications.

Membership gives a real advantage to advertisers, whatever their size or sector.  The knowledge we bring to each other and the expertise of our Team helps in the constant battle for competitive advantage.

Through our regulatory work and through our tailored advice we deliver substantial cost savings for our members.




The IPA is the professional body for advertising, media and marketing communications agencies based in the United Kingdom. Established in 1917 as a not-for-profit membership body, its role is to inspire, promote, anticipate and serve its community of the brightest and best 20,000 people in the business. For all the 305 agency brands in the 231 trading companies in membership it provides core support services. It also undertakes a wide ranging programme of awards, events, and training opportunities. It also acts as the agency industry spokesman.



The European Association of Communications Agencies (EACA) is a Brussels-based organisation which represents full-service advertising and media agencies and agency associations across Europe.
EACA promotes honest, effective advertising, high professional standards and awareness of the contribution of advertising in a free market economy and encourages close co-operation between agencies, advertisers and media in European advertising bodies.

For more information, click here. Find us on Facebook, Twitter & LinkedIn.

IAB Austria

In the Austria section of the IAB (Internet Advertising Bureau – Association for the promotion of online advertising) over 130 leading companies in the digital economy have organized . They set the standards for digital communications that support advertising companies with expertise, and provide transparency and promote young talent . The diversity of the members, who come from all areas of the digital economy , the holistic view of the issues relevant to the industry is assured. The IAB is in a constant exchange with politicians, the public and other stakeholders.



The World Branding Forum (WBF) is a registered global non-profit organisation dedicated to advancing branding standards for the good of the branding community as well as consumers. This includes those who work in the branding, advertising, marketing, public relations, communications and design disciplines worldwide. The organisation produces, manages and supports a wide range of programmes covering research, development, networking and outreach. It also sponsors educational programmes, including collaborations with leading universities and museums. Its recognition programme, the World Branding Awards, gathers some of the world’s largest brands under one roof. For more information, visit brandingforum.org.

Please link website to – https://brandingforum.org

Siinda transparent

SIINDA is the Search & Information Industry Association, the leading European based non-profit association bringing together companies in the search (digital, mobile, print, vertical directories and platforms), information, and telecommunication sectors as well as businesses providing “on demand” services. We have global members from Asia to Latin America and from Africa to Australia. We provide a wide range of member services from market research to conferences and summits. We are a resource forum where complementary market segments in search and information can connect, share, and grow. We keep our members up to date with the latest market trends, technical developments, and critical legislation that might affect our businesses. We also provide a platform where seed level start-ups can mix with industry leaders. Our next SIINDA event is the SIINDA Beyond Search Summit taking place in Prague on October 14-16, 2015.

For more info visit us at www.siinda.com

IAB Mexico

IAB México

The Interactive Advertising Bureau (IAB) is the principal organization that represents interactive advertising, it compromises with objectivity in the development of studies, education, standarization in order to impulse the importance of Internet in the media mix of advertising in Mexico. IAB was founded in 1996 in the United States, today has presence in 45 countries around the world. The IAB México is comprised of more than 170 leading companies including Carat Digital, comScore, .Fox, Google, Group M, Grupo Expansión, Grupo Ferrer, HAVAS Media Group, Media Response Group, Millward Brown, Ogilvy & Mather, OMD, Orange, Prodigy MSN, Televisa.com, Terra y Yahoo!. IAB Mexico started activities in 2005.

For more information visit www.iabmexico.com

IAB Slovakia

At the present IAB Slovakia represents 37 members including leading online media and publishers (with reach covering almost 90% of Slovak online population), media networks and leading online and media agencies. Our mission is to create a platform to be served for mutual communication among the subjects running their business in the area of online advertising. The main targets of IAB Slovakia are: to ensure the standardization of ethics and legal rules of online advertising, support the development of Internet as an advertising medium and contribute to professionalization of Internet as an advertising medium through providing of single source data related to audience measurement and socio-demographic profile of Internet media. IAB Slovakia is the member of IAB Europe.

IAB Finland

IAB Finland (the Trade Association of the Finnish Digital and Interactive Advertising Industry) has over a hundred member companies from across the digital advertising field, from media companies and agencies to advertisers. Its mission is to develop the industry by providing information to members and stakeholders as well as creating and implementing best practices.



The Drum

Across its many platforms, which include the Business Magazine of the Year, a highly visited website and a multitude of awards ceremonies and events; it’s no surprise that The Drum was voted the Media Brand of the Year and Gordon Young was awarded Editor of the Year.

Website Address: www.thedrum.com

Real-Time Advertising Summit


IAB Italia is a non profit association and the only international body representing all types of Companies on the online advertising market. The mission of IAB Italia is to contribuite to the development of interactive advertising and online marketing in Italy, through: development and disclosure of market data and information, activation of national/international institutional/political relations, definition and application of standards/guidelines, research.

Website Address: http://www.iab.it/

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