Loading Events
  • This event has passed.

3rd Annual Real-Time Advertising Summit

Date: 9th November 2016 - 10th November 2016 Location: London - UK

In the last few years, programmatic advertising has completely changed the media buying landscape. Although some challenges have emerged with it, the opportunities for both advertisers, media agencies, publishers and ad tech, have regenerated the advertising industry.

Following the success of the RTA series over the past two years, ACI’s 3rd edition of the Real-Time Advertising Summit will delve deeper into the main drivers, whilst showcasing best practices of the rapidly evolving programmatic landscape.

With the help of our expert Agenda Committee & extensive research with brands, agencies and media owners, we have put together an agenda focused on overcoming key challenges & exploring best opportunities in programmatic advertising.

Led by senior industry experts through case study presentations, interactive sessions & panel discussions, and extended networking opportunities, the two-day event will provide you a truly in-depth learning peer-to-peer platform.

Stay tuned & follow our Twitter @ACI_RTA_Summits for updates on the summit.


Real-Time Advertising Summit - Documentation Package Only£420.00


9th November 2016
10th November 2016
Event Category:


Lauriane Pardoux – Content
+44 (0)20 3141 0632
Joanna Mieloch – Delegate Sales
+48 (0) 61 898 7070
Mohammad Ahsan – Marketing, Delegate Sales & Media Partnerships
+44 (0) 203 141 0606
Hubert Sosnowski – Sponsorship
+48 (0) 61 646 9780
Claire Taylor-Payne – Logistics
+ 44 (0)20 3141 0601


Courthouse Hotel Shoreditch
335-337 Old Street
London, EC1V 9LL United Kingdom
+ Google Map
+44 (0) 20 3310 5555

The 3rd edition of our annual Real-Time Advertising Summit, will include the following topics:

  • Current State of Programmatic, Market Size & Growth
  • Overcoming Challenges in Attribution Modelling
  • EU Data Privacy Regulation
  • Addressing Concerns around Fees in Programmatic
  • Best In-Class Strategies in Dealing with Ad Fraud
  • Making the most from your DMPs
  • Mastering the Art & Science of Native Programmatic
  • Moving On from Ad Blocking
  • Solving the Skills Gap in Programmatic
  • Programmatic is not Killing Creative – Creative Programmatic Success Stories
  • Gaining a Deeper Understanding of Mobile Programmatic
  • Addressable & Programmatic TV


  • Ed Cox, Managing Director, Forward Media
  • Jonathan Lewis, Head of Digital & Partnership Innovation, Channel 4
  • Ben Hancock, Global Head Of Programmatic Trading, CNN International & Turner Broadcasting
  • David Goddard, Head of Programmatic Trading, BBC
  • Amir S Jan Malik, Programmatic Digital Director, Trinity Mirror
  • Oliver Gertz, Managing Director Interaction, EMEA, MediaCom Worldwide
  • Ian Gibbs, Founder – Independent Data Consultants, Data Stories
  • Abby Carvosso, Group Managing Director, Bauer Advertising
  • Simon Haynes, Head of Digital, N&S Plus
  • Paul de la Nougerede, Commercial Product DirectorTelegraph Media Group
  • Peter Bray, Founder, Bray & Co
  • Erica Probst, Key Account Manager, Google
  • Jordan Rogers-Smith, Solutions Engineer, Facebook
  • Kenneth Kulbok, Programmatic Sales Lead EMEA, LinkedIn Marketing Solutions
  • Jennifer Stanley, Managing Director, Appetite Creative
  • James Harris, Global Chief Digital Officer, Carat
  • Dan Plant, Group Strategy Director & Real Time Planning Director, MEC Global
  • Filipe Almeida, Head of Media & Intelligence, ComOn
  • Graham Wylie, Chairman, IAB Europe Programmatic Trading Committee / Senior Director Market Developments & Channels, AppNexus
  • Matthias Matthiesen, Public Policy Manager, IAB Europe
  • David Frew, Senior Programmes Manager, IAB UK
  • Andrew Prophet, Managing Director, Adloox
  • Jessica Bradley, VP of Sales, Adloox
  • Dan Balotescu, Managing Partner, Media Investment
  • Cecilia Tanasoiu, Managing Director, Prometheus Programmatic
  • Julia Smith, Director of Communications, Forensiq
  • Sheryl Ryan, Director of Marketing Analytics, Impact Radius
  • Will Bishop, Country Manager UK, ADventori

For this edition of the RTA London Summit, we have put together an Agenda Committee to advise on content, formed by:

  • Dominic Fensome, Global Media Analyst, Reckitt Benckiser
  • Sammy Austin, Head of Media, Group Marketing, TUI Group
  • Peter Bray, CEO, Bray & Co
  • David Frew, Senior Programmes Manager, IAB UK
  • Graham Wylie, Programmatic Trading Committee Chairman, IAB Europe & Senior Director of Market Development & Channels, AppNexus Europe Limited
  • Mark Connolly, Director Media Performance & Investment, Havas Media Group

Have a peek of at some interviews from previous editions of the RTA Summit, to see what to expect this November:

Networking Lunch Sponsor – Day 1

Adloox logo
Adloox is the only Premium Ad Verification company. Created in 2009, Adloox offers the deepest Brand Safety, Fraud and Viewability data analysis in the digital market today. Adloox has developed its own Auditing Index, allowing advertisers, agencies, trading desks and ad networks to optimise their campaign efficiency on the fly, and detect the most granular domain/site level inefficiencies in real time. With offices in London and Paris, and clients across Europe, the US, Latin America, Africa and APAC, Adloox track and verify billions of impressions for our clients, through its core foundations in innovative technology and premium service.

Networking Lunch Sponsor – Day 2

logo prometheus

logo mi

Media Investment has been established in Romania in 2005, as an independent agency and has since become the largest media agency in the country. Leading the development of digital in the local market, Media Investment launched Prometheus Programmatic – the first programmatic advertising agency in Romania.

Leveraging Media Investment valuable local insights and expertise, Prometheus has access to sophisticated targeting and personalization solutions, using a proprietary, localized data management platform (DMP), advanced reporting dashboards, optimization and analytics decks and direct access to all range of digital inventory. Prometheus grant support and implementation for all Media Investment’s integrated campaigns across multi channel.

Media Investment and Prometheus Programmatic are part of thegroup, the largest communication group in Romania and together proudly represent a large variety of well-known and respected international and local brands.



Coffee Break Sponsor


ADventori is a Data-Driven Creative Adserver dedicated to personalizing, measuring and optimizing creative ads.

Our platform empowers creative and media agencies to increase digital ads effectiveness, across all formats and devices, by leveraging real-time data from the advertisers, users and publishers. We have adserved tens of billions of ads since 2009 to reach Advertisers strategic objectives across: Acquisition, Retargeting, Web-to-Store and Brand Awareness campaigns.

Over the last several years, the market has focused on media strategy over that of creative for their online campaigns. The digital creation is an outcast of years of trading revolution in advertising. ADventori has proved that a crafted message is able to dramatically increase the impact of a campaign.

Our ads react upon the target audience, delivering the right message, which leads to a higher user engagement level, and ultimately a better performing campaign for the advertiser.

In addition, as a media and data neutral third party, we provide agnostic campaign analytics giving transparent insight on creative efficiency and conversion funnel: by leveraging message accuracy, we opened the door of measurement thanks to A/B/N testing.

ADventori is the “right message” elevator that completes the Grail “to the right user at the right time” and has set the bar in Real Time Creative.

Event Sponsor

forensiq logo

Forensiq is a fast growing company that provides a series of effective solutions to help fight online click, conversion and ad fraud. The firm combines its latest technology with a dedicated staff of fraud fighters who are obsessed with helping clients stay steps ahead of bad actors and achieve a better ROI. Forensiq is headquartered in New York City with offices in London and Silicon Valley.

To learn more, visit www.forensiq.com


Over 433M professionals worldwide gather on LinkedIn to stay connected and informed, advance their careers, and work smarter.  This makes LinkedIn the most effective platform to engage the decision-makers, influencers, and people that matter most to your brand and business.

The LinkedIn Display Ad programmatic buying option helps marketers confidently reach the world’s largest and most engaged professional network at scale with efficiency and control, in a brand-safe environment.

To learn more, visit emea.marketing.linkedin.com


Previous Sponsors Include

QRT3 Integral Ad Science




QRT3 Coull




QRT3 PulsePoint logo_NEW



QRT3 VisualDNA-logo-red-whitebg


cS_newlogo_color copy


Videology Logo

exchange lab new 2























StickyADS.tv Black Logo JPEG


StrikeAd_new logo




ACI has put together a range of packages to suit your requirements. These range from branding options, to full scale partner solutions and can be tailored to meet your objectives and budgets.

If you are launching a new product or service and wish to gain visibility and brand recognition within your industry, contact us today!

For commercial opportunities, please contact:

Hubert Sosnowski

+48 (0) 61 646 9780



The Internet Advertising Bureau (IAB) is the trade association for online and mobile advertising. It promotes growth and best practice for advertisers, agencies and media owners.

Read more at http://www.iabuk.net/

iab europe

IAB Europe is the voice of digital business. Its mission is to protect, prove, promote and professionalise Europe’s online advertising, media, market research and analytics industries. Together with its members – companies and national trade associations – IAB Europe represents over 5,500 organisations.




The IPA is the professional body for advertising, media and marketing communications agencies based in the United Kingdom. Established in 1917 as a not-for-profit membership body, its role is to inspire, promote, anticipate and serve its community of the brightest and best 20,000 people in the business. For all the 305 agency brands in the 231 trading companies in membership it provides core support services. It also undertakes a wide ranging programme of awards, events, and training opportunities. It also acts as the agency industry spokesman.



The European Association of Communications Agencies (EACA) is a Brussels-based organisation which represents full-service advertising and media agencies and agency associations across Europe.
EACA promotes honest, effective advertising, high professional standards and awareness of the contribution of advertising in a free market economy and encourages close co-operation between agencies, advertisers and media in European advertising bodies.

For more information, click here. Find us on Facebook, Twitter & LinkedIn.

IAB Austria

In the Austria section of the IAB (Internet Advertising Bureau – Association for the promotion of online advertising) over 130 leading companies in the digital economy have organized . They set the standards for digital communications that support advertising companies with expertise, and provide transparency and promote young talent . The diversity of the members, who come from all areas of the digital economy , the holistic view of the issues relevant to the industry is assured. The IAB is in a constant exchange with politicians, the public and other stakeholders.



The World Branding Forum (WBF) is a registered global non-profit organisation dedicated to advancing branding standards for the good of the branding community as well as consumers. This includes those who work in the branding, advertising, marketing, public relations, communications and design disciplines worldwide. The organisation produces, manages and supports a wide range of programmes covering research, development, networking and outreach. It also sponsors educational programmes, including collaborations with leading universities and museums. Its recognition programme, the World Branding Awards, gathers some of the world’s largest brands under one roof. For more information, visit brandingforum.org.

Please link website to – https://brandingforum.org


iab italia


IAB Italia is a non profit association and the only international body representing all types of Companies on the online advertising market. The mission of IAB Italia is to contribuite to the development of interactive advertising and online marketing in Italy, through: development and disclosure of market data and information, activation of national/international institutional/political relations, definition and application of standards/guidelines, research.

For more information visit http://www.iab.it/

IAB Slovakia

At the present IAB Slovakia represents 37 members including leading online media and publishers (with reach covering almost 90% of Slovak online population), media networks and leading online and media agencies. Our mission is to create a platform to be served for mutual communication among the subjects running their business in the area of online advertising. The main targets of IAB Slovakia are: to ensure the standardization of ethics and legal rules of online advertising, support the development of Internet as an advertising medium and contribute to professionalization of Internet as an advertising medium through providing of single source data related to audience measurement and socio-demographic profile of Internet media. IAB Slovakia is the member of IAB Europe.

IAB Finland

IAB Finland (the Trade Association of the Finnish Digital and Interactive Advertising Industry) has over a hundred member companies from across the digital advertising field, from media companies and agencies to advertisers. Its mission is to develop the industry by providing information to members and stakeholders as well as creating and implementing best practices.



MarketPublishers.com is a multilingual hypermarket run by TD The Market Publishers LTD. The platform unites business players from all over the world & provides circulation of business information in the form of market research reports & analytical data. We feature over 10 years of experience in sales and promotion of research reports at international and local markets.

MarketPublishers.com boasts of more than 35,000 registered customers estimated at the beginning of 2012. 30% of our regular customers are Fortune 500 companies. We have around 10,000 daily & 3,000,000 annual web-site visitors


IAB_logo turkey

IAB Turkey was established in 2007 and acts as the centre for interactive advertising and digital marketing industry in Turkey.

In 2011, IAB Turkey became an official association. Today IAB Turkey has 190 members.

Its main mission is to contribute to the development and growth of the interactive industry, by setting the standards,

organizing networking initiatives and activities and coordinating the Internet Measurement Research.


Agenda Download

If you would like a copy of the brochure for this conference please complete the form below and click 'submit'.
  • This field is for validation purposes and should be left unchanged.