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Digital Marketing in Healthcare

Date: 26th October 2016 - 27th October 2016 Location: London - UK

Digital Marketing in Healthcare will be taking place in London, UK, on the 26th & 27th October 2016. The two day event will unite senior marketing executives from Pharma & Healthcare.

Healthcare industry is on the cusp of the third wave of IT adoption, and that now is the time for it to go all in on digital strategies. Discover the emerging and disruptive trends in healthcare. Understanding what patients want – and what is purely myth—can help pave the way. Gain insight on which adoption strategy to choose and how to implement it based on lessons learned from early adopters. Bridge the gap consumer strategies and clinicians operations. Find out where to focus on digital innovation and when to drive digital transform. Most importantly understand how to align and prepare the organisation to do so.

This inner circle event is a must attend event for Pharma &  Healthcare Marketing Executives with a primary objective to deliver a multi-channel marketing strategies for their organisation. Learning how to most efficiently utilise inter-operable marketing platforms, engage consumers, improve outcomes and lower costs.  Find out why healthcare has been so slow in properly implementing multi channel and how we can catch up with  other consumer based industry.

 

Key Reasons to Attend:

  • Commercial Model Innovation: Rethink your operating model to stay ahead of your competition
  • Next Generation Recruitment:  Optimise your workforce & maximise commercial success
  • Patient Engagement: Build social value with an engaging and targeted multichannel strategy
  • Digital transformation: Drive digital capabilities throughout your organisation
  • Meaningful Collaborations & Partnerships: Foresee the partnerships that will change the future of pharma and healthcare providers. Collectively act upon marketing and sales purposes in order to sustain future growth and performance in years to come.
  • Key Areas in Digital Strategy: Discussing topics such as digital transformation, change management and patient engagement

Details

Start:
26th October 2016
End:
27th October 2016
Event Categories:
, ,

Contact

Name:
Joanna Mieloch – Delegate Sales
Phone:
+48 (0) 61 898 7070
Email:
Website:
www.acieu.pl
Name:
Adam Kowalewski – Marketing, Sales & Media Partnerships
Phone:
+48 (0) 616 46 7047
Email:
Name:
Lukas Navickas – Sponsorship
Phone:
+44 203 141 0628
Email:
Name:
Chloe Wates – Content
Phone:
+44 (0)20 3141 0638
Email:

Venue

Copthorne Tara Kensington
Scarsdale Place Kensington
London, W8 5SY United Kingdom
+ Google Map
Phone:
+44 (0) 20 7937 7211
Website:
http://www.millenniumhotels.co.uk/copthornetarakensington/

 

  • Discuss strategies for implementing a system-wide digital health approach for both newly executed and expanding programs
  • Leveraging customer-centred content for patient engagement
  • Fresh approaches to service design and the implications for pharma and other healthcare organisations
  • Transforming the NHS through digital technology
  • Creating social value in your brand
  • Merging device and pharma co-development: platforms to watch
  • Utilisation of programmatic in healthcare – achieve cost efficiency in brand-safe environments with sufficient reach
  • Patient perspective & patient information as a therapy concept
  • Become the new digital health “retail platform”
  • Big Data: Lessons learned from cross sector industry leaders in Retail, Pharma and Banking
  • Problem solving for safeguarding patient data and protecting your brand
  • Experience lead solutions in overcoming cyber security threats in digital health
  • Empowering the next generation of medical professionals
  • Introducing learning objectives around convergent and inter-operable technology
  • Identifying overseas opportunities for UK healthcare service providers and how to develop an international strategy
  • Implementing a digital culture into your workforce for both devices and pharma
  • Improve care-coordination with the latest initiatives on patient engagement, education & empowerment
  • How to measure the contribution of digital – What is the optimal mix of traditional and digital activities?
  • Mhealth: What the GDPR will mean for health Apps
  • Homing in on the complex costly patients and target market segmentation to increase ROI
  • Learning objectives for developing large-scale cost reduction strategies
  • Case studies to help you measure, monitor and improve patient experience in your service, and demonstrate responsiveness to the feedback you receive.

The event has been designed with a primary objective to define a meaningful collaboration between pharmaceuticals, medical devices and Healthcare IT 

 

You can expect to meet senior Healthcare Marketing executives with the following job roles :

  • Chief Marketing Officer
  • Digital Marketing
  • Marketing
  • Digital Strategist
  • Digital Operations
  • Digital Health
  • Healthcare Operations
  • Emerging Technologies
  • Connected Health
  • Social Media
  • Content Strategy
  • Investors in Digital Healthcare

Types of Companies Include:

  • Health providers/ Insurance Companies
  • Digital health start ups and established programs that use software or data
  • Pharmaceutical companies
  • Diagnostic and medical device companies
  • IT consultancy & health marketing consultancy

Confirmed Speakers include:

  • Tracey Grainger, Head of Digital Primary Care Development – NHS England 
  • Matthew Ward, Corporate innovation – AXA PPP Healthcare
  • Karen Taylor, Director, UK Centre for Health Solutions Deloitte UK
  • Arjun Panesar, CTO – Diabetes.co.uk
  • Piotr Wrzosinski, Digital & Multichannel Marketing Manager – Janssen Pharmaceutical Companies Of Johnson & Johnson
  • Uri Goren, Digital Experience LeadTeva Pharmaceuticals
  • Anders Tullgren, President Intercontinental Region – Bristol Myers Squibb
  • Carmen Chavarri, Digital Marketing SpecialistShire Pharmaceuticals
  • Dr Philip J Hufton,  IMD Global Healthcare – Berkeley Research Group LLC
  • Julie Bretland, Director, Our mobile health
  • Tobias Gantner CEO of HealthCare Futurists
  • Alexander De Carvalho, CMO – Doctify
  • Tom McfarlaneDirector Life Sciences, Accenture
  • Steve Aumayer, Director Global Healthcare Practice  Harvey Nash
  • Jamie Driver, Business development directorNet Doctor
  • Graham Leask, Strategy Lecturer –  Aston University

 

If you would like to be considered as a speaker for the event with a 20-35 minute presentation, please submit an abstract for consideration to:

Chloe Wates

Tel: +44 (0)20 3141 0638

Email: cwates@acieu.net  

Print
Pharmaphorum media is the premier digital publisher of thought leadership relating to the pharmaceutical industry. The news, opinions and insights published every day help industry executives better understand the broader healthcare landscape within which they operate, including regular contributions from their peers, innovative service providers, physicians, payers / policy makers, patient organisations and patients. Core channels include pharmaphorum.com, digital journal Deep Dive and a highly engaged social media audience through multiple platforms.

http://www.pharmaphorum.com/


Salutem
Digital Salutem are digital health experts who help innovative companies compete and excel within the growing health technology industry. Their mission is to make a strong impact on people’s lives through digital health and offer strategic connections leveraging over 6000 influencing contacts in over 10 European countries through membership organisations, and international ecosystems. They are experts in Wearable Technologies, Digital Health , IoT and Big Data.

http://www.digitalsalutem.com/


PharmaVoice
PharmaVOICE
magazine is a life-sciences publication delivered in print and online. The primary audience is made up of executive and corporate management from pharmaceutical, biotechnology, drug delivery, marketing communications, clinical services, contract research, drug development, and information technology companies, as well as other industry sectors. PharmaVOICE magazine, reaching more than 34,000 BPA-qualified life-sciences executives, is the forum that allows business leaders to engage in a candid dialogue on the challenges and trends impacting the industry. PharmaVOICE provides readers with insightful and thought-provoking commentary in a multiple-perspective format through forums, topics, and articles covering a range of issues from molecule through market. PharmaVOICE subscribers are also kept abreast of the latest trends and information through additional media resources, including WebLinx Interactive WebSeminars, Podcasts, Videocasts, White Papers, E-Surveys and e-Alerts.

http://www.pharmavoice.com/


Impression
The Active and Assistive Living (AAL) programme funds projects in public-private partnership in the field of information and communication technology (ICT) for active and healthy ageing since 2008. The overall objective of AAL is to enhance the quality of life of older adults while strengthening the industrial base in Europe through the use of ICT.  Since 2008, AAL has issued 7 calls for proposals each focusing on different issues and has funded 154 trans-national innovations projects with over 1000 partners. Almost half of these project partners are small and medium enterprises (SMEs), which are collaborating with user organisations, large enterprises, universities and research organisations in the development of innovative solutions. The topics covered by the programme include management of chronic conditions, social inclusion, access to the self-serve society, mobility of older adults, management of daily activities, support from informal carers (e.g. family and friends) and occupation in life. The programme is co-financed by the European Commission – under the Horizon 2020 umbrella –  and 19 countries until 2020 for an estimated budget of € 700 million.

http://www.aal-europe.eu/


DHACA jpg
Digital Health And Care Alliance (DHACA) is a non-profit sector-led organisation that furthers the cause of digital health and care systems in the UK and Europe, championing scalability and interoperability. The alliance is the hub for sharing information and knowledge to redesign digital services to work seamlessly across platforms & organisations.

http://dhaca.org.uk/




The European Association of Communications Agencies (EACA)
represents more than 2 500 communications agencies and agency associations from 30 European countries that directly employ more than 120 000 people. EACA members include advertising, media, digital, branding and PR agencies.  They create and place adverts and develop brand-building campaigns. EACA promotes honest, effective advertising, high professional standards and awareness of the contribution of advertising in a free market economy and encourages close co-operation between agencies, advertisers and media in European advertising bodies. EACA works closely with EU institutions to ensure freedom to advertise responsibly and creatively.

http://www.eaca.eu/


vitalink PDME1 logo
VITAnLINK acts as the hands-on team member of global start-ups, small medium-sized businesses, TTOs in e-health & MedTech that want to grow from their proof of concept to pre-commercialization stages in a competitive timeframe. Its mission: crack the code to identify shortcuts, execute timely on-the-field and make an outstanding difference in the market. Rapid results are achieved with VITAnLINK’s “door-opener” proven process . VITAnLINK’s portfolio companies and technologies focus on early detection through artificial intelligence, mobile health diagnostics and telehealth to deliver sustainable prevention.

http://www.vitanlink.com/


telecare logo
Since 2005, Telehealth & Telecare Aware has built up a loyal readership of decision-makers on both the supply and service sides of the industry, worldwide. They are the only internationally-focused, independent business-to-business (B2B) review of healthcare technology news and issues. Whether it is telecare, telehealth, telemedicine, mobile health, assistive robotics or ‘digital health’, Telecare Aware write selectively and thoughtfully about the news and issues most important to our international readership of developers, telehealth implementers, policy makers, marketers and funders.

http://telecareaware.com/


COCIR logo
COCIR is the European Trade Association representing the medical imaging, radiotherapy, health ICT and electromedical industries. Founded in 1959, COCIR is a non-profit association headquartered in Brussels (Belgium) with a China Desk based in Beijing since 2007. COCIR is unique as it brings together the healthcare, IT and telecommunications industries.

COCIR’s focus is to open markets for COCIR members in Europe and beyond. We provide a range of services in the areas of regulatory, technical, market intelligence, environmental, standardisation, international and legal affairs. COCIR is also a founding member of DITTA, the Global Diagnostic Imaging, Healthcare IT and Radiation Therapy Trade Association.

http://www.cocir.org/


ISfTeH PDME1 logo
The International Society for Telemedicine & eHealth (ISfTeH) is the international federation of national Telemedicine/eHealth associations, and currently covers a network of national associations, research and healthcare organizations, companies and healthcare professionals in over 80 countries around the world.The ISfTeH exists to facilitate the international dissemination of knowledge and experience in Telemedicine and eHealth, to provide access to recognised experts in the field worldwide, and to enhance networking and collaboration opportunities among the international Telemedicine and eHealth community.

The combined experience and actual Telemedicine/eHealth implementations represented by ISfTeH members are a valuable source of best practices available to others who are looking to introduce telemedicine/telehealth and m/eHealth technologies and applications within their organization or healthcare system.

http://www.isfteh.org/


The Journal of mHealth logo
The Journal of mHealth is an international publication bringing the latest developments in mobile, digital and connected health technologies to healthcare and industry professionals around the world. Featuring, the Latest Industry News, Articles, Research, Industry Whitepapers, Market Reports, and Service Reviews. The Journal of mHealth is the “Voice of the Digital Health Industry”.

The Journal is widely read by an audience in both North America and Europe, where the publication is a leading resource for anyone with an interest in connected health technologies, applications, devices, and services.

http://www.thejournalofmhealth.com/


HTW logo
HealthTech Women UK is the UK branch of an international network that supports and promotes women to be the future leaders in medical innovation and aims to bring together professionals across #healthcare industry sectors to learn about #innovation in medicine, life sciences, health & #tech.

http://www.healthtechwomen.com/

 


medtube_logo
MEDtube
 is an innovative video-education platform for health professionals. The registration for physicians and medical instutions is free and allows sharing videos and other materials with a community of over 120,000 users worldwide. The videoteque is updated daily and now contains over 15.5 thousand videos.

https://medtube.net/


doctorpreneurs-logo

Doctorpreneurs is the global community for doctors, medical students and individuals interested in healthcare innovation and entrepreneurship.

They are social enterprise committed to transforming healthcare, run by a team of dedicated doctors and medical students. With healthcare facing unprecedented challenges globally, we believe that the wealth of talent within the system will be key to driving radical change.

 Their mission is to provide the next generation of medical entrepreneurs with the insight, network and opportunities to lead innovative improvement in healthcare. They inspire healthcare professionals and students to think creatively and embrace principles of innovation and entrepreneurship to improve healthcare; we connect our members with a network to help them learn and grow; and we accelerate members’ entrepreneurial journey through providing access to exciting opportunities.

http://www.doctorpreneurs.com/


 



ACI has put together a range of packages to suit your requirements. These range from branding options, to full scale partner solutions and can be tailored to meet your objectives and budgets.

If you are launching a new product or service and wish to gain visibility and brand recognition within your industry, contact us today!

For commercial opportunities, please contact:

Lukas Navickas

Tel: +44 (0) 20 3141 0628

Email: lukasn@acieu.net

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