Date: Wednesday 19 November 2014 - Thursday 20 November 2014

Location: London, UK

Related categories: IT, Technology & Media »

Demystifying Programmatic Buying and Getting it Right

According to a recent report “The International State of Programmatic” by MAGNA GLOBAL released in October 2013, worldwide programmatic ad spending would leap to $32.6 billion by 2017.  Furthermore, according to another report released in March this year, conducted by the Association of National Advertisers and Forrester revealed that among a sample of 153 client-side marketers who had an average of 17 years experience in the marketing/advertising industry, most marketers still don't have a clear understanding of how programmatic ad buying works despite the fact that it draws a bigger budget allocation.

There is no doubt that there are huge opportunities for not only advertisers but also publishers in the programmatic media buying space, however, as the reports reveal, whilst programmatic is on the rise, there is a lack of clarity around programmatic and there is a skills gap that needs be addressed and overcome in order for advertisers to make the most of the benefits of what is to become the future of media trading.

ACI’s Real-Time Advertising Summit taking place on 19th & 20th November 2014, is a two day event focussed on addressing key opportunities and challenges for advertisers, media agencies and publishers in the rapidly evolving programmatic landscape. Led by industry experts through case study presentation, panel discussions,  interactive and networking sessions the event aims to provide advertisers, agencies and publishers with a peer-to-peer learning platform to learn about the latest trends in programmatic media trading.

Join us in London, the digital advertising hub in Europe and the business gateway to Europe for US and network with your peers and learn all there is to know about real-time advertising and take your media trading strategies to the next level.

Key Topics


  • The Return on Investment of Programmatic Buying for Advertisers
  • Transparency: Strategies for Brands to Get More Visibility of their Media Budget Spend
  • Mobile and Video Real-Time Bidding (RTB)
  • Brand Safety in the Real-Time Advertising Ecosystem
  • Designing a Real Time Cross-Channel Advertising Strategy
  • The Publishers View on Programmatic
  • Choosing the Right DSP & DMPs
  • Bid Optimisation to Achieve Improved ROI from Your RTB  Campaigns
  • Attribution in Real-Time Audience Targeting and more

Chaired By

Day One Chair: Paul Frampton, CEO, Havas Media

Day Two Chair: Americo Campos Silva, Global Media Manager, Shell



  • Phil Duffield,Senior Vice President, International,
  • Laurent Nicolas, VP of Viewability, AppNexus
  • Richard Dunmall, Group MD, Advertising, Bauer Media UK
  • Paul Gill, Head of Real-Time Bidding (RTB), Bid.Media
  • Mark ButterField, Global Head of Media, Boehringer Ingelheim
  • Jay Fowdar, Chief Product Officer, Byyd
  • Chris Le May, Director of Sales, UK, DataXu
  • Alan Fagan, Group Sales Director,  EMEA, ESPN
  • Thomas Schmitz, Head of Sales Clearing & ISV, European Energy Exchange AG
  • Matthijs Keij,  CEO, FlxOne
  • John Snyder, CEO, Grapeshot Limited
  • Khurram Hamid,  Global Director Digital Media, GlaxoSmithKline
  • Alison Fennah,Executive Business Advisor, IAB Europe
  • Steve Chester, Director of Data & Industry Programmes, IAB UK
  • Martin Kelly, CEO and Co-founder, Infectious Media Ltd
  • Wayne Blodwell, Head of Programmatic, iProspect
  • David Ellison, Marketing Services Manager, ISBA
  • James Bourner, Head of Display & RTB,  Jellyfish Online Marketing
  • Paul Smith, UK Country Manager, Justpremium
  • Dan Plant,  Group Strategy Director and Real Time Planning Director,  MEC Global
  • Oliver Gertz,  Managing Director Interaction EMEA, MediaCom
  • Michael Mullaney, Commercial VP, EMEA and APAC, MediaMath
  • Steve Richards, COO & European President, MOFILM
  • Sammy Austin, Head of Programmatic, 
  • Victoria Swainson,  Programmatic Trading Manager,  News UK
  • Karim H. Attia,  CEO,
  • Leon Gurevich, Commercial Director, OpenX
  • Liz Rutgersson, Head of Real-Time Bidding Display, Periscopix
  • Gareth Shaw, Commercial Director,  PulsePoint
  • Andrew Morsy, Vice President Sales, EMEA, StrikeAd
  • Gordon White, Programmatic and Data Director, Time Out
  • Shane Keane, Media Manager EMEA/APAC, Shazam
  • Jonathan Setty, Commercial Director UK, Sociomantic Labs
  • Tom Barnett, CEO, Switch Concepts Limited
  • Dominic Barry, Country Manager UK & Nordics,
  • Kay Schneider, Director SmartX Platform, smartclip
  • Chris Dobson, Executive Chairman, The Exchange Lab
  • Fiona McKinnon, VP, Global Operations and Partnerships, The Exchange Lab
  • James Patterson, Client Services Director, The Trade Desk Inc
  • Andy Bush, International Publisher, Time & Fortune
  • Nick Reid, UK Managing Director , TubeMogul
  • Paul Rostkowski, President Varick Media Management, Varick Media
  • Rich Astley, Managing Director UK, Videology
  • Marco Bertozzi, President Audience On Demand EMEA and North American Client Services, VivaKi
  • Daniel Young, International Yield & Programmatic Director, The Weather Channel
  • Nick Hugh, Vice President,  Display Solutions,  EMEA, Yahoo!

Who Will Attend


  • Brands
  • Agencies
  • Ad Networks
  • Ad Exchanges
  • DSPs
  • SSPs
  • Publishers


For further information or to register your attendance contact:

Claire Taylor-Payne

Tel: +44 (0) 203 141 0601


Sponsorship & Exhibition Opportunities

For all sponsorship enquiries please contact:

Victor Kinlock

Tel: +44 (0) 20 3141 0626


Speaking Opportunities

If you are a brand or media agency and would like to be considered as a speaker for the event with a 20-30 minute presentation, please submit an abstract for consideration to the conference producer:

Tia Akbari

Tel: +44 (0)20 3141 0643


Follow @ACI_RTASummit

Conference Venue

Chelsea Football Club
Stamford Bridge, Fulham Road
London, SW6 1HS


Lead Sponsor


Associate Sponsors
Media partners